Stanford Graduate School of Business (USA)
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Doctor on Demand
Chess, Robert; Golden, JosephCase SGSB-E703-EEntrepreneurshipThis case considers the state of telehealth, or the remote delivery of healthcare services via telecommunications technology, in 2019. Doctor On Demand, a promising start-up in the space, sought to solve the four main challenges that the telehealth industry had faced historically. First, although most Americans who had health insurance coverage through their employers also received telehealth benefits, very few knew about these services, and an...Starting at €8.20
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NetApp: The Day-toDay of a DM - Teaching Note
Mark Leslie, Patrick ArippolTeaching Note SGSB-E263TN-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €0.00
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MedAvante: Navigating Resistance to Innovation
Foster, George; Golden, JosephCase SGSB-E676-EEntrepreneurshipMedAvante, a provider of clinical trial services and technology solutions to the pharmaceutical industry, struggled to find product/market fit for many years, because its innovative service offering met fierce resistance from other stakeholders in the ecosystem. A strategic pivot to work with the ecosystem, not against it, saved the company and brought its co-founders to the brink of a successful exit. This case explores the difficulties of bri...Starting at €8.20
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Waste Concern in Dhaka: Scaling a Model for Urban Waste Management
Callendar, Steven; Golden, Joseph; Kavanaugh, BlakeCase SGSB-P104-EBusiness Ethics and Corporate Social ResponsibilityIn March 2006, Iftekhar Enayetullah and Abu Hasnat Md. Maqsood Sinha, the cofounders of Waste Concern, a social enterprise based in Dhaka, Bangladesh, and focused on developing innovative waste management solutions for cities in emerging Asia, faced their biggest challenge yet: scaling up their organization’s activities and impact. The previous fall, working with a Dutch recycling firm, Waste Concern had secured approval from the United Nations ...Starting at €8.20
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Venus Medtech: Global Innovation in the Race Between China and the USA
Ziebelman, Peter; Golden, JosephCase SGSB-E693-EEntrepreneurshipThe main purpose of the Venus Medtech case is to give students a greater appreciation for the scale, sophistication, and competitiveness of the innovation landscape outside of Silicon Valley, with particular focus on China. Through a dramatized account of the June 2013 Series A fundraising experience of Venus Medtech, a Chinese medical device start-up, the case forms the basis of a rich, in-class discussion about the similarities and differences...Starting at €8.20
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Johnson Controls, Inc. - Automotive Systems Group The Georgetown, Kentucky Plant
Roberts J; Milgrom PCase SGSB-BE9-EEconomicsThis case focuses on the auto supply industry and especially the relations between Johnson Controls (JCI) Automotive Systems Group's Georgetown plant and its main customer, Toyota Motor Manufacturing. Toyota's U.S. assembly plant, for which JCI supplies seats on a just-in-time basis. It can be used to investigate the differing patterns of supplier relations that were traditional in the U.S. and Japanese auto industries, to examine the adaptations...Starting at €8.20
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NetApp: The Day-toDay of a DM
Mark Leslie, Patrick ArippolCase SGSB-E263-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €8.20