Stanford Graduate School of Business (USA)
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NetApp: The Day-toDay of a DM - Teaching Note
Mark Leslie, Patrick ArippolTeaching Note SGSB-E263TN-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €0.00
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SOPA: The Media Industry Fights Online Copyright Infringement - Teaching note
Callader S; Hoyt DTeaching Note SGSB-P82TN-EEconomicsIn 2011, The Walt Disney Company and other content owners aggressively lobbied Congress to pass the Stop Online Piracy Act (SOPA). The intent was to prevent unauthorized copying and transmission of copyrighted materials. This had been largely eliminated on U.S.-based websites, but some copyright owners claimed it was prevalent overseas. SOPA (and its companion legislation “Protect IP Act,” or PIPA), would allow the government or private compan...Starting at €0.00
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Part IV: Uber in Seoul
Callander, Steven; Orleans, Amadeus; Conn, JeffCase SGSB-P81D-EEconomicsThis case recounts Uber’s experience in four cities at different points in time. This approach offers a way to examine Uber’s strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber’s expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.Starting at €8.20
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Golden Gate Ventures: Fundraise Decisions
Antoni, Federico; Conn, JeffCase SGSB-E769-EEntrepreneurshipThis case explores the founding story and growth trajectory of Singapore-based venture capital firm Golden Gate Ventures as it grows its operations and asset base alongside the rapidly growing venture ecosystem in Southeast Asia. It also analyzes the core venture capital fund business model and evaluates a consequential decision regarding the firm’s upcoming fundraise.Starting at €8.20
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Lloyds Banking Group: Digital Transformation
Feinberg, Yossi; Conn, JeffCase SGSB-SM329-EStrategyThis case describes the transformation of the UK’s oldest financial services franchise from a product-aligned and brick-and-mortar traditional banking institution to a customer-aligned and digital-first technology organization. The case parallels Lloyds’ business transformation with the growth of its digital-focused Transformation division – which commenced as a small hundred-person task force and ultimately grew to comprise one third of the bank...Starting at €8.20
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Uber: 21st Century Technology Confronts 20th Century Regulation
Callader S; Hoyt DCase SGSB-P81-EEconomicsUber, which began operations in 2010, provided a service that allowed customers to call for a limousine using their mobile device. A car would arrive within minutes, and the fee for the trip (including gratuity) would be charged to the customer’s credit card. The service was more expensive than a taxi, but cheaper and more responsive than a conventional limousine service. Uber did not own limousines, but contracted with existing, licensed, lim...Starting at €8.20
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Uber: 21st Century Technology Confronts 20th Century Regulation (Spanish Version)
Callader S; Hoyt DCase SGSB-P81SPEconomicsUber, que comenzó a operar en 2010, proporcionó un servicio que permitía a los clientes solicitar una limusina utilizando su dispositivo móvil. Un automóvil llegaría en cuestión de minutos, y la tarifa del viaje (incluida la propina) se cargaría a la tarjeta de crédito del cliente. El servicio era más caro que un taxi, pero más barato y más receptivo que un servicio de limusina convencional. Uber no era dueño de limusinas, pero tenía contratos co...Starting at €8.20
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Uber: 21st Century Technology Confronts 20th Century Regulation - Teaching note
Callader S; Hoyt DTeaching Note SGSB-P81TN-EEconomicsUber, which began operations in 2010, provided a service that allowed customers to call for a limousine using their mobile device. A car would arrive within minutes, and the fee for the trip (including gratuity) would be charged to the customer’s credit card. The service was more expensive than a taxi, but cheaper and more responsive than a conventional limousine service. Uber did not own limousines, but contracted with existing, licensed, lim...Starting at €0.00
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SOPA: The Media Industry Fights Online Copyright Infringement
Callader S; Hoyt DCase SGSB-P82-EEconomicsIn 2011, The Walt Disney Company and other content owners aggressively lobbied Congress to pass the Stop Online Piracy Act (SOPA). The intent was to prevent unauthorized copying and transmission of copyrighted materials. This had been largely eliminated on U.S.-based websites, but some copyright owners claimed it was prevalent overseas. SOPA (and its companion legislation “Protect IP Act,” or PIPA), would allow the government or private compan...Starting at €8.20
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NetApp: The Day-toDay of a DM
Mark Leslie, Patrick ArippolCase SGSB-E263-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €8.20