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Easepal: Transforming a Chinese OEM Supplier
Chuang Chen; Ning SuCase IVEY-9B16M005-EEntrepreneurship, StrategyAs one of the world’s largest OEM suppliers of electric massaging equipment, China’s Easepal has faced increasing challenges in its traditional OEM business over the course of two decades. Since the company’s inception in the 1990s, its founder has always had the ambitious goal of becoming more than just a supplier in the global electric massager market. Easepal’s mature research and development and manufacturing capabilities have the potential t...Starting at €8.20
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Shanghai Pharmaceuticals: Seeking A Prescription For Digital Transformation
Ming Dong; Ning SuCase IVEY-9B18M001-EEntrepreneurship, StrategyBy 2015, China had one of the world’s largest and most complex healthcare industries. This industry had been undergoing unprecedented change in diverse areas, from policies to technologies. Shanghai Pharmaceuticals, China’s second-largest pharmaceutical company, spanned the entire pharmaceutical value chain, from product research and development to sales. The company’s core competency was in drug distribution, which generated 70 per cent of the f...Starting at €8.20
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Didi Kuaidi
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M060-EEntrepreneurship, StrategyIn 2015, Didi and Kuaidi, the two leading players in China’s Internet-based ride-hailing industry, merged to form Didi Kuaidi. The combined firm represented one of the world’s largest Internet- and smartphone-based transport service companies, valued at about $6 billion. In its home market of China, Didi Kuaidi left its biggest competitor, Uber, a distant second. Meanwhile, Didi Kuaidi actively pursued global growth. For example, it invested in a...Starting at €8.20
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Bolster Electronics: Dealing with Dealer Demands
Michael Taylor; Mark B. VandenboschCase IVEY-9B12A050-EEntrepreneurship, MarketingThis B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers w...Starting at €8.20
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Transforming the Business Service Portfolio at Global Consultancy
Ning Su; Naqaash PiraniCase IVEY-9B14E001-EEntrepreneurship, Information Technologies, StrategyGlobal Consultancy Canada, the national branch of a global tax, accounting and consulting services firm, is seeking to improve the efficiency and effectiveness of its organization. The leader of the sourcing practice has been tasked by the company’s chief executive officer to identify opportunities for transforming the firm’s marketing and communications, human resources, finance and information technology functions. He must decide on the most su...Starting at €8.20
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TELUS: The Public Mobile Brand Acquisition Decision
Michael Taylor; Brooke Cooper; Sarah DicksonCase IVEY-9B17A049-EMarketingIn 2014, TELUS Communications (TELUS) acquired Public Mobile Holdings Inc., a small, money-losing, wireless carrier that operated in the lower, price-sensitive tier of the market. TELUS had not previously competed in the lower tier of the market, which had a history of low revenues per customer and low customer retention. The director of Mobility Marketing at TELUS faced the decision of what to do with this newly acquired brand. He was considerin...Starting at €8.20
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Healing Through Humour: Mixing Mental Health, Comedy and Business
Michael Taylor; Tatiana LevitCase IVEY-9B13A033-EEntrepreneurship, MarketingIn June 2013, the founder of Healing Through Humour, a comedy school for people with mental illness, considered his options to overcome the barriers to growth for his not-for-profit organization. The school, located in donated space in the offices of the Schizophrenia Society of Saskatchewan in Regina, was designed to build self-esteem and life skills for people suffering from mental illness, to raise public awareness about mental health issues a...Starting at €8.20
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Canadian Western Agribition: Beefing up the Growth Strategy
Tatiana Levit; Michael TaylorCase IVEY-9B15A002-EMarketing, StrategyIn early June 2014, the chief executive officer of Canadian Western Agribition, a not-for-profit organization, is reviewing the results of its 2013 agricultural show, a fair that takes place every November in Regina, Saskatchewan. The week-long event includes the largest livestock show in Canada, an extensive agribusiness tradeshow, a large marketplace of home products, a rodeo competition, and entertainment and educational programs that have a f...Starting at €8.20
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The Obamacare Website
Derrick Neufeld; Ning Su; Brad EvansCase IVEY-9B14E005-ECorporate GovernanceIn October 2013, the Health and Human Services Secretary of the United States is tasked with making decisions about a website project, Healthcare.gov, that is a critical component in delivering the Affordable Care Act, or “Obamacare,” to the American people. The act is a cornerstone but controversial policy of the Obama administration aimed at increasing access to health care services by providing health insurance to uninsured Americans. Unfortun...Starting at €8.20
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Paramount Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCase IVEY-9B12A021C-ELeadership and People Management, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Starting at €8.20