HBSP (USA)
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We Googled You (HBR Case Study and Commentary) (Spanish version)
Coutu, DianeArticle HBS-R0706ALeadership and People Managementcase study-only, reprint R0706X, and commentary-only, R0706Z.Starting at €8.20
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La ciencia de pensar más inteligentemente
Medina, John J.; Coutu, DianeArticle HBS-R0805BLeadership and People ManagementLos avances en la neurobiología han demostrado que el cerebro es tan sensible a las experiencias externas que pueda ser reconectados a través de la exposición a las influencias culturales. Los experimentos han demostrado que en algunas personas, partes del cerebro se iluminan sólo cuando se presentan con una imagen de Bill Clinton. En otros, es Jennifer Aniston. O Halle Berry. Lo que otros estímulos podrían volver a colocar el cerebro? ¿Hay un ce...Starting at €8.20
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Business Intelligence Software at SYSCO (Spanish version)
McAfee, Andrew; Wagonfeld, Alison BerkleyCase HBS-606S16Service and Operations ManagementThe large food service company SYSCO has decided to purchase business intelligence (BI) software, a technology intended to provide superior monitoring and analysis capabilities. Twila Day, assistant vice president of technology and applications, is in charge of the BI project and must determine exactly how much software to buy. She must also plan the BI implementation throughout the company. After conferring with Business Objects, the BI applicat...Starting at €8.20
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Scharffen Berger Chocolate Maker (A) (Spanish version)
Snow, Daniel C.; Wheelwright, Steven C.; Wagonfeld, Alison BerkleyCase HBS-607S43Service and Operations ManagementScharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics of alternative approaches to increasing output in both the short term and long term. Provides an opportunity for students to examine the existing process technology and flow, to unde...Starting at €8.20
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Joint Juice (Spanish version)
Roberts, Michael J.; Wagonfeld, Alison BerkleyCase HBS-812S01EntrepreneurshipSe centra en la Joint Juice, una puesta en marcha en la categoría de bebidas de la nueva era. La compañía tiene una fórmula patentada para producir una bebida de glucosamina, el único en el mercado. (La glucosamina es un suplemento nutricional cree que ayuda a las articulaciones rejuvenecer y la artritis tratamiento.) La compañía ha hecho un progreso lento en su fase inicial, pero a medida que los extremos caso, tenga la oportunidad de ir a nacio...Starting at €8.20
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Keeping Google "Googley" (Spanish version)
Groysberg, Boris; Thomas, David A.; Wagonfeld, Alison BerkleyCase HBS-409S03EntrepreneurshipThis case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. When the case protagonist, Kim Scott, started with Google in 2004, she wondered if she would still be there in several years as she liked small, entrepreneurial companies. In 2008, she was pleased that Google still had the same entrepreneurial...Starting at €8.20
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Keeping Google "Googley" (Abridged) (Spanish version)
Groysberg, Boris; Thomas, David A.; Wagonfeld, Alison BerkleyCase HBS-410S04Leadership and People ManagementStarting at €8.20
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Predicting the Present: A Conversation with Science Fiction Writer Cory Doctorow
Doctorow, Cory; Coutu, DianeArticle HBS-R0907C-ELeadership and People ManagementThe author, who imagines brave new worlds for a living, sees technology not as an Orwellian threat but as an empowering vehicle for individual expression.Starting at €8.20
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How to Protect Your Job in a Recession
Banks, Janet; Coutu, DianeArticle HBS-R0809J-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. As the economy softens, corporate downsizing appears almost inevitable. Don't panic yet, though. While layoff decisions might seem beyond your control, there's plenty you can do to make sure you retain your job. In this article, Banks, a former HR executive at Chas...Starting at €8.20
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Smart Power: A Conversation with Leadership Expert Joseph S. Nye, Jr.
Nye, Joseph S., Jr.; Coutu, DianeArticle HBS-R0811B-ELeadership and People ManagementThe next U.S. administration will face enormous challenges to world peace, the global economy, and the environment. Exercising military and economic muscle alone will not bring peace and prosperity. According to Nye, a former U.S. government official and a former dean at Harvard University's John F. Kennedy School of Government, the next president must be able to combine hard power, characterized by coercion, and what Nye calls "soft" power, whic...Starting at €8.20