HBSP (USA)
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Tilt, 8. Knowing Who Your Competitors Are
Dawar, NirajBook Chapter HBS-0011BC-EMarketingTilt: Shifting Your Strategy from Products to Customers is an 11-chapter book published in 2013 by Harvard Business Review Press and written by Niraj Dawar, professor of marketing at the Ivey School of Business. The author presents his theory on how sustainable competitive advantage depends today on a company's ability to tilt, or shift, its business model from product innovation to value innovation. He explains that, unlike the traditional focus...Starting at €8.20
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A Better Way to Map Brand Strategy
Dawar, Niraj; Bagga, CharanArticle HBS-R1506G-EMarketingCompanies may want to shift a brand's position--to exploit less crowded territory, for example, or grow sales. Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors', to find gaps in the marketplace, and to develop brand positions. But the business value of these maps is limited because they fail to link a brand's market position to business performance metrics such as pricing and ...Starting at €8.20
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Marketing in the Age of Alexa
Dawar, NirajArticle HBS-R1803E-EMarketingOver the next decade, as artificially intelligent assistants like Alexa and Siri become the main channel through which people get information, goods, and services, the way companies acquire, serve, and retain customers will radically change. Because the bots will have deep knowledge about individuals' habits and preferences, they'll be able to anticipate a consumer's needs even better than the consumer herself can. They'll ensure that routine pur...Starting at €8.20
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Shenzhen Development Bank
Jin, Li; Xuan, Yuhai; Bai, X.B. (Xiao-Bing)Case HBS-210020-EFinanceWeijian Shan, Managing Partner of Newbridge Capital, faces a tough decision in regard to his firm's investment in Shenzhen Development Bank, China's fifteenth largest commercial bank. After signing a binding agreement to sell an effective controlling stake in SDB to Newbridge, the government-owned sellers and SDB reneged on the deal and dissolved the transitional management committee appointed by Newbridge. Weijian Shan and his deal team must wor...Starting at €8.20
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Formosa Plastics Group: Business Continuity Forever
Jin, Li; Fan, Joseph P.H.; Leung, Winnie S.C.Case HBS-210026-EFinanceTo maximize their effectiveness, color cases should be printed in color. Wang Yung-ching, legendary Taiwanese businessman and philanthropist, passed away in 2008. He left behind an estate worth US $5.5 billion, but did not leave a will. The case discusses the potential motivation for Wang, and uses it to study succession planning for family businesses.Starting at €8.20
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China Magic Going Home
Jin, Li; Yi, Zhihong; Jiang, JunCase HBS-211036-EFinanceThe largest Chinese energy company is thinking about a cross-listing back into the mainland stock exchange, after seeing the valuation of comparable companies on the so-called A share market sky-rocketing. We discuss the cause and the consequence of investor sentiment on the cross-listing decision of firms, and the responsibilities of corporate managers to maximize existing shareholder interests through catering to such investor sentiment.Starting at €8.20
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China Development Bank
Jin, Li; Preble, Matthew; Sesia, AldoCase HBS-212001-EFinanceIn May 2011, Chairman Chen Yuan of the China Development Bank (CDB) was thinking back on CDB's financing of a major project between Petroleo Brasileiro SA (Petrobras), Brazil's state-owned oil and gas producer and China Petroleum & Chemical Corporation (Sinopec), one of China's largest oil companies. Signed two years earlier, the deal was an oil-for-loan agreement in which Petrobras committed to a 10-year oil supply to Sinopec in exchange for a $...Starting at €8.20
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China's Financial Markets, 2007
Jin, Li; Huo, BingxingCase HBS-208147-EFinanceProvides an overview of capital markets in mainland China in 2007, evaluating the up-to-date performance of key components of the markets, highlighting concerns as China strives to modernize its financial system to meet global competition and support its fast growing economy.Starting at €8.20
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Tilt, 1. Finding the New Locus of Competitive Advantage
Dawar, NirajBook Chapter HBS-0002BC-EMarketingChapter 1, Finding the New Locus of Competitive Advantage (28 pages), presents a review of the upstream-versus-downstream spectrum and guides managers in identifying where their businesses lie on the spectrum. He illustrates the development of a successful downstream strategy with Nestle's response to a mature instant coffee market by inventing a new customer value: easy and authentic at-home espresso brewing. He reviews the history of the indust...Starting at €8.20
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Tilt, 3. Seizing the Downstream Advantage
Dawar, NirajBook Chapter HBS-0004BC-EMarketingIn Chapter 3, Seizing the Downstream Advantage (10 pages), the author looks at the unique value of customer-focused strategies. He explains that to create a successful tilt strategy, a company must categorize its company's resources as either upstream or downstream. While an upstream strategy focuses on products and production, the downstream strategy involves a company's knowledge of and relationship with customers. The author then analyzes both...Starting at €8.20