HBSP (USA)
- Case
Strengthening the Brand with Digital Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S10Published: Jun 9, 2015Reviewed: Oct 22, 2015Format: pdfPages: 26Language: Spanish - Case
5 de Mayo (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-210S05Published: Mar 21, 2006Reviewed: Apr 5, 2007Format: pdfPages: 21Language: Spanish - Article
The Corporate Brand: Help or Hindrance (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R0802Z-EPublished: Feb 1, 2008Format: pdfPages: 5Language: English - Article
Challenge the Middlemen? (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R1512K-EPublished: Dec 1, 2015Format: pdfPages: 6Language: English - Article
Challenge the Middlemen (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1512X-EPublished: Dec 1, 2015Format: pdfPages: 5Language: English - Article
Prune the Brand Portfolio (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1802X-EPublished: Mar 1, 2018Format: pdfPages: 4Language: English - Article
Prune the Brand Portfolio (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1802Z-EPublished: Mar 1, 2018Format: pdfPages: 3Language: English - Case
The Park Hotels: Revitalizing an Iconic Indian Brand
Collection: HBSP (USA)Ref.: HBS-314114-EPublished: Mar 4, 2014Reviewed: Jul 31, 2017Format: pdfPages: 27Language: English - Teaching Note
Accor: Strengthening the Brand with Digital Marketing, Teaching Note
Collection: HBSP (USA)Ref.: HBS-316103-EPublished: Jan 14, 2016Format: pdfPages: 29Language: English - Teaching Note
Capital Field: A Room with a View, Teaching Note
Collection: HBSP (USA)Ref.: HBS-210084-EPublished: May 10, 2010Format: pdfPages: 12Language: English