HBSP (USA)
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Apple Computer, 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S05StrategyApple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?Starting at €8.20
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Coke and Pepsi in 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S06StrategyExamines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, ene...Starting at €8.20
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iPhone vs. Teléfono Celular
Yoffie, David B.; Slind, MichaelCase HBS-708S35StrategyEl lanzamiento del iPhone de Apple marcó un nuevo capítulo fundamental en la historia de la música móvil (la unión de reproductores de música digital con teléfonos móviles). El iPhone combina un reproductor de música iPod, un teléfono celular, y un dispositivo de Internet móvil, junto con una cámara y otras características. Para septiembre de 2007, sólo 74 días después del lanzamiento en junio del iPhone, Apple y su socio operador de telefonía mó...Starting at €8.20
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TiVo 2007: DVR y mucho más
Yoffie, David B.; Slind, MichaelCase HBS-710S13StrategyTom Rogers, CEO de TiVo, había colocado múltiples apuestas estratégicas de su empresa. En septiembre de 2007, que la estrategia se debió a una prueba importante. TiVo era un fabricante de productos de grabadora de vídeo digital (DVR) y un distribuidor de la tecnología DVR. Rogers cree que las macro-tendencias en la industria del entretenimiento en casa - la convergencia de la televisión estándar con la entrega de contenido de vídeo a través de In...Starting at €8.20
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RiotGames: Puede la Cultura sobrevivir al Crecimiento
Groysberg, Boris; Norris, MichaelCase HBS-416S14Leadership and People ManagementEn 2015, Riot Games, el fabricante de la parte superior del juego de PC de la Liga de Leyendas, considera su estrategia de crecimiento a medida que avanza en un nuevo campus en Los Ángeles.Starting at €8.20
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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
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Ken Traub at American Bank Note Holographics
Srinivasan, Suraj; Norris, MichaelCase HBS-113073-EAccounting and ControlKen Traub is hired as CFO for American Bank Note Holographics, the market-leading security holograph company in January 1999, but discovers on his first day that the company has misstated its financials and resigns. After consulting with the company for the next several weeks as it announces its misstatements to the public, he is asked to become president of the company. Should he take the job or is the company a sinking ship?Starting at €8.20
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The I-PASS Patient Handoff Program
Huckman, Robert S.; Norris, MichaelCase HBS-615069-EService and Operations ManagementIn 2015, the I-PASS Patient Handoff Program Team, led by six pediatricians around the U.S., had to determine the best way to disseminate their program that had been proven to reduce communication errors in patient handoffs in hospital settings. Should they turn it into a standalone business, continue publishing in academic journals, license their content to an established medical vendor, or do some combination of these? This case allows students ...Starting at €8.20
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Streaming Over Broadband: Why Doesn't My Netflix Work
Greenstein, Shane; Norris, MichaelCase HBS-616007-EService and Operations ManagementIn late 2013 and early 2014, Netflix service over the major U.S. Internet Service Providers (ISPs) suffered major slowdowns. What were the causes of these problems? What could Netflix do to solve them?Starting at €8.20
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Weathering the Storm at NYU Langone Medical Center
Huckman, Robert S.; Sadun, Raffaella; Norris, MichaelCase HBS-616026-EService and Operations ManagementIn the fall of 2012, Hurricane Sandy forced a full evacuation of NYU Langone Medical Center in New York City. The institution, which comprises NYU Medical School and several teaching hospitals, had been on an upward trajectory for several years under the leadership of Dr. Robert I. Grossman. Grossman's central initiative, which he credited with helping to create a performance-driven, transparency-focused culture was an information technology dash...Starting at €8.20