HBSP (USA)
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Los CEO con mejor desempeño en el mundo
Hansen, Morten T.; Ibarra, Herminia; Peyer, UrsArticle HBS-R1001HLeadership and People ManagementUna gran cantidad de personas que han culpado a pensar a corto plazo para hacer que nuestros problemas económicos actuales, lo que ha provocado un debate sobre qué ventana de tiempo que debe utilizar para evaluar el desempeño de un director general. Hoy tableros de directores, altos directivos y los inversores intensamente quieren saber cómo manejar los directores generales de los altibajos de los negocios que se ejecutan durante un período prolo...Starting at €8.20
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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The Authenticity Paradox (Spanish version)
Ibarra, HerminiaArticle HBS-R1501CStrategy(1) Learn from diverse role models. Growth necessarily involves some form of imitation, but don't copy just one person's leadership style. Borrow selectively from various people to create your own collage. (2) Work on getting better. Set learning goals--not just performance targets--to focus on the value of experimentation. Stretch the limits of who you are by doing new things that make you uncomfortable but help you discover by direct experienc...Starting at €8.20
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Transforming Verizon: A Platform for Change (Spanish Version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-314S06Knowledge and CommunicationUn nuevo CEO pasos en los zapatos de su predecesor muchos años de servicio que habían creado las telecomunicaciones estadounidenses gigantes a través de una serie de adquisiciones y, antes de partir, habían iniciado el reposicionamiento estratégico de la compañía. El nuevo CEO refleja en los éxitos recientes de Verizon, algunos de los cuales se llevó, y consideró la manera de garantizar que el equipo seguirá aumentando a nuevos desafíos. Él sabía...Starting at €8.20
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La selección de personal en Bowles Hollowell Conner & Co.
Gabarro, John J.; Burtis, Andrew; Ibarra, Herminia; Kotter, John P.Case HBS-411S08Leadership and People ManagementExamina el proceso de reclutamiento de Bowles Hollowell Conner & Co. (BHC), una firma de banca de inversión conocido por su trabajo con las empresas del mercado medio. En concreto, presenta un perfil de la su proceso de reclutamiento firme y después hacer un análisis de ese proceso a través de los esfuerzos de reclutamiento de la firma en la Harvard Business School (HBS). Incluye las hojas de vida de 17 HBS segundo año los estudiantes que buscaba...Starting at €8.20
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2 1/2 Turnarounds (Spanish version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-308S59StrategyJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of lower-cost versions of two premium products which reached BOP (bottom of the pyramid) consumers--an approach not considered then as a company strategy. The case follows Azevedo and Faraha...Starting at €8.20
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Toward a Digital Transformation (Spanish version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-314S07StrategyAfter a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the company acquired Boston-based Digitas, a leading digital agency headed by David Kenny. After the initial merger, which included the unbundling of Digitas capabilities and the global expa...Starting at €8.20
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Abridged MBA Version (Spanish version)
Ibarra, HerminiaCase HBS-404S15Leadership and People ManagementDesigned to help students identify patterns in their approaches to developing networks of relationships. A "network" refers to the set of relationships that help people to advance professionally, get things done, and more generally, develop personally and professionally. A rewritten version of an earlier exercise.Starting at €8.20
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How to Stay Stuck in the Wrong Career (Spanish version)
Ibarra, HerminiaArticle HBS-R0212BLeadership and People ManagementWe fear change and don't want to make sacrifices. But author Herminia Ibarra suggests another explanation. People most often fail, she says, because they take the wrong approach to finding new careers. Indeed, the conventional wisdom on how to change careers is a prescription for how to stay put. Most of us have heard that the key to a successful career change is figuring out what we want to do next, then acting on that knowledge. But change act...Starting at €8.20
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Pierre Frankel in Moscow (A): Unfreezing Change
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-312070-EKnowledge and CommunicationA young and upcoming French executive in a global technology company is sent to Moscow as deputy managing director to turn around the Russia subsidiary. He must report to the subsidiary's managing director (a large reason for the organization's underperfoStarting at €8.20