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Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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Publicidad Google
Moon, Youngme; Chen, DavidCase HBS-509S26Knowledge and CommunicationA mediados de 2006, Google es el buscador número uno en los Estados Unidos con el 99% de los ingresos derivados de sus sencillos, los servicios de publicidad de sólo texto. Que está en camino para llevar en aproximadamente $ 9.5 mil millones en ingresos por publicidad en 2006, lo que la colocaría en cuarto lugar entre las empresas de medios estadounidenses en la venta de anuncios en total, por delante de gigantes como NBC Universal y Time Warner....Starting at €8.20
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Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
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Lehman Brothers
Nicholas, Tom; Chen, DavidCase HBS-810106-EEntrepreneurshipIn 2008, the U.S. financial system was in a state of crisis and Lehman Brothers went from a major Wall Street investment bank to an insolvent institution. It was a swift end for a firm that had its beginnings over 150 years prior. What would be the firm's legacy? And how, if at all, had its activities changed the course of American history?Starting at €8.20
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Bush Brothers & Company (Spanish version)
Goldberg, Lena G.; Carr, Chad M.Case HBS-319S26Knowledge and CommunicationEl presidente y CEO de Bush Brothers se enfrenta con la dirección y gestión cambios en la estrategia, la gobernabilidad y la composición de la junta, así como cuestiones de sucesión, de compensación y de propiedad, mientras se toma la propiedad de una familia / familia negocio operado en su cuarta generación. A medida que la empresa se enfrenta a la posibilidad de contratar a un miembro no familiar para llevar en su segundo siglo, presidente y CE...Starting at €8.20
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Albert "Jack" Stanley in Nigeria (A)
Goldberg, Lena G.; Carr, Chad M.Case HBS-312034-EKnowledge and CommunicationThe international joint venture that successfully bid for $6 billion in contracts to build LNG trains on Nigeria's Bonny Island became entangled in a widening bribery and corruption probe triggered by an unrelated accusation against an employee of one ofStarting at €8.20
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Albert "Jack" Stanley in Nigeria (B)
Goldberg, Lena G.; Carr, Chad M.Case HBS-312035-EThe case describes Albert "Jack" Stanley's response to actions initiated against him by the U.S. Department of Justice and the SEC.Starting at €5.74
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Gracious Eloise: What Do Angels Want (A)
Goldberg, Lena G.; Kraus, Janet; Findlay, Mary BethCase HBS-312054-EEloise Bune successfully turned an idea into a product, but could she persuade angel investors that she had a business worth investing in? The case details her interactions with the angel investors and explores the role of angel investors in providing financial capital, business experience, and other assistance to start-ups.Starting at €8.20