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Six Ways Marketing Can Change the World
Collection: IESE (España)Ref.: ART-1540-EPublished: Sep 1, 2009Format: PDFPages: 8Language: English - Case
CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S11Published: Jul 28, 1989Reviewed: Dec 14, 1990Format: PDFPages: 15Language: Spanish - Article
Both/And Leadership (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R1605DPublished: May 1, 2016Format: PDFPages: 11Language: Spanish - Book Chapter
Consumption: The Happiness of Pursuit--The Implications for Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7853BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Information: Knowledge Is Power--Leveraging Information in the Consumer and Political Marketplaces
Collection: HBSP (USA)Ref.: HBS-7855BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Inclusion: The More the Merrier--Why It's Important in Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7857BC-EPublished: Dec 28, 2007Format: PDFPages: 28Language: English - Book Chapter
The Achilles Heel of the Driven, Ambitious Professional: How Your Drive to Achieve May Be Sabotaging Your Career
Collection: HBSP (USA)Ref.: HBS-8515BC-EPublished: Jun 14, 2011Format: PDFPages: 24Language: English - Book Chapter
The Challenge of Doing the Right Thing Poorly: Courage and Vulnerability--Your Path to Greater Success and Satisfaction
Collection: HBSP (USA)Ref.: HBS-8516BC-EPublished: Jun 14, 2011Format: PDFPages: 16Language: English - Book Chapter
Isolation: Why Do I Keep Voting Myself Off the Island--How to Deal with Unfounded Anxiety About Your Status at Work
Collection: HBSP (USA)Ref.: HBS-8518BC-EPublished: Jun 14, 2011Format: PDFPages: 24Language: English - Book Chapter
Significance: Does Anyone but Me Care About Me--How Confirming Your Professional Significance Leads to Growth and Change
Collection: HBSP (USA)Ref.: HBS-8519BC-EPublished: Jun 14, 2011Format: PDFPages: 18Language: English