HBSP (USA)
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Digital Angel (Spanish Version)
Moon, Youngme; Herman, KerryCase HBS-502S41MarketingDigital Angel está considerando el plan de marketing adecuado para el lanzamiento de su nuevo dispositivo localizador. El dispositivo, un reloj y buscapersonas usados en combinación, proporciona información de ubicación GPS y monitores de frecuencia cardiaca y la temperatura corporal a través de sensores corporales. Los padres de los niños pequeños y los cuidadores de pacientes con Alzheimer son los primeros mercados de destino para el disposit...Starting at €8.20
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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20
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Inside Intel Inside (Spanish version)
Moon, Youngme; Darwall, ChristinaCase HBS-504S03MarketingIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In con...Starting at €8.20
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Onsale, Inc. (Spanish Version)
Moon, YoungmeCase HBS-508S01MarketingLos eventos ha sido pionero en el comercio electrónico, ofreciendo un exceso de bienes y renovados utilizando un formato de subasta en línea. La compañía ahora está planeando convertirse en un jugador en el mundo altamente competitivo de la primera ejecución mercancía equipo también. Sin embargo, a diferencia de otros distribuidores informáticos cuyos modelos de negocio se basan en los márgenes brutos, el nuevo modelo Onsale se basa en la idea de...Starting at €8.20
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Alessi: Evolución de una Planta Italiana de Diseño (B)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S10MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Desde la década de 1970, el arquitecto y diseñador de renombre mundial, Alessandro Mendini, ha actuado como asesor y consejero de Alessi, el italiano fábrica de diseño de artículos para el hogar. Al discutir el papel de Mendini como director de arte, el caso presenta el lado artístico de Alessi, donde ambiciones de diseño tienen que equilibrarse con las consideraciones come...Starting at €5.74
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Publicidad Google
Moon, Youngme; Chen, DavidCase HBS-509S26Knowledge and CommunicationA mediados de 2006, Google es el buscador número uno en los Estados Unidos con el 99% de los ingresos derivados de sus sencillos, los servicios de publicidad de sólo texto. Que está en camino para llevar en aproximadamente $ 9.5 mil millones en ingresos por publicidad en 2006, lo que la colocaría en cuarto lugar entre las empresas de medios estadounidenses en la venta de anuncios en total, por delante de gigantes como NBC Universal y Time Warner....Starting at €8.20
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Cynthia Carroll at Anglo American (A)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCase HBS-414019-ELeadership and People ManagementIn 2007, Cynthia Carroll, the newly-appointed chief executive of mining giant Anglo American, was considering shutting down mines in South Africa for safety reasons, namely worker fatalities. No company had ever done so before. Carroll felt that operating a company whose goal was anything less than "zero harm" (meaning no fatalities or serious injuries) was unacceptable. As the first woman and non-South African to lead the century-old company, ma...Starting at €8.20
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Cynthia Carroll at Anglo American (B)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCase HBS-414020-ELeadership and People ManagementIn 2007, Cynthia Carroll, the newly-appointed chief executive of mining giant Anglo American, ordered the temporary shutdown of Anglo American Platinum's Rustenburg, South Africa mines in response to a spate of deaths at the operations. The case lays out Carroll's requirements of what had to be done before the Rustenburg mines could restart operations, including the implementation of a new safety program for tens of thousands of workers that call...Starting at €5.74
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Cynthia Carroll at Anglo American (C)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCase HBS-414021-ELeadership and People ManagementWhen Cynthia Carroll, chief executive of Anglo American, ordered the shutdown of the company's Rustenburg, South Africa mines in the summer of 2007, it was just the first of many steps the company would take under her leadership to achieve zero harm. The case describes Carroll's approach to stakeholder relationships (i.e., relationships with the government and unions), how the shutdown was used as a platform to change the culture at Anglo America...Starting at €5.74
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Aqualisa Quartz: Simply a Better Shower
Moon, Youngme; Herman, KerryCase HBS-502030-EMarketingThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improveme...Starting at €8.20