HBSP (USA)
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DuPont Kevlar: Commercializing a Miracle Fiber (Spanish Version)
Christensen, Clayton M.; McDonald, RoryCase HBS-608S24Service and Operations ManagementDescribe los esfuerzos de Dupont para construir mercados comerciales por su fibra milagro, Kevlar. Inicialmente, se trató de crear un mercado para cuerdas de neumáticos de Kevlar, principalmente debido a que su negocio para cuerdas de neumáticos existentes languidecía. Este mercado nunca se desarrolló, incluso después de Dupont pasó varios cientos de millones de dólares. Un reescrito versión de un caso anterior.Starting at €8.20
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"Little Cool," Big Opportunity (Spanish version)
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-617S12StrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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Transforming Verizon: A Platform for Change (Spanish Version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-314S06Knowledge and CommunicationUn nuevo CEO pasos en los zapatos de su predecesor muchos años de servicio que habían creado las telecomunicaciones estadounidenses gigantes a través de una serie de adquisiciones y, antes de partir, habían iniciado el reposicionamiento estratégico de la compañía. El nuevo CEO refleja en los éxitos recientes de Verizon, algunos de los cuales se llevó, y consideró la manera de garantizar que el equipo seguirá aumentando a nuevos desafíos. Él sabía...Starting at €8.20
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Nestle's Creating Shared Value Strategy
Porter, Michael E.; Kramer, Mark R.; Herman, Kerry; McAra, SarahCase HBS-716422-EStrategyThis case considers Nestl 's creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability and provide healthier, more natural foods, leading to consolidation and causing sales to decline in the 2010s. With 150 years' experience in the industry, Nestl had transformed i...Starting at €8.20
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2 1/2 Turnarounds (Spanish version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-308S59StrategyJuliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of lower-cost versions of two premium products which reached BOP (bottom of the pyramid) consumers--an approach not considered then as a company strategy. The case follows Azevedo and Faraha...Starting at €8.20
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Toward a Digital Transformation (Spanish version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-314S07StrategyAfter a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the company acquired Boston-based Digitas, a leading digital agency headed by David Kenny. After the initial merger, which included the unbundling of Digitas capabilities and the global expa...Starting at €8.20
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The New-Market Conundrum
McDonald, Rory; Eisenhardt, Kathleen M.Article HBS-R2003D-EEntrepreneurshipBrand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional strategies just don't make sense. How then can you navigate this constantly shifting terrain? Over the past few years, two business school professors have interviewed entrepreneurs and...Starting at €8.20
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Boeing 787: Manufacturing a Dream
McDonald, Rory; Kotha, SureshCase HBS-615048-EService and Operations ManagementCase traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft.Starting at €8.20
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chotuKool: "Little Cool," Big Opportunity
McDonald, Rory; van Bever, Derek C.M.; Ojomo, EfosaCase HBS-616020-EStrategyIn 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.-one of the companies owned by Godrej Group, a large Indian conglomerate-was preparing to launch an innovative low-cost refrigerator. Developed expressly for the approximately 80% of Indians who lacked access to refrigeration (a market Godrej had never before targeted), the chotuKool represented a technological marvel-a small, inexpe...Starting at €8.20
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AmazonFresh: Rekindling the Online Grocery Market, Teaching Note
McDonald, RoryTeaching Note HBS-617043-EService and Operations ManagementTeaching note for case 615013.Starting at €0.00