HBSP (USA)
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What Are Business Models, and How Are They Built?, Module Note (Spanish version)
Christensen, Clayton M.; Johnson, Mark W.Case HBS-615S01Service and Operations ManagementStarting at €8.20
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Los archivos compartidos “Peer-to-Peer” y el mercado de productos de información digital
Casadesus-Masanell, Ramon; Hervas, Andres; Mitchell, JordanCase HBS-707S17StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. A partir de 2005, más de 10 millones de personas estaban usando peer-to-peer (P2P) para compartir archivos de música a las redes de intercambio, películas y software de forma gratuita. programas de software P2P como Kazaa, Limewire y eDonkey recibieron una gran cantidad de atención de los medios. organizaciones de la industria de música y películas con derechos de autor cre...Starting at €8.20
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Developing Disruptive Ideas
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4551BC-EStrategyInnovation isn't predictable. However, remembering key principles and following the straightforward process for generating disruptive ideas that is outlined in this chapter, can reliably increase the odds of coming up with a high-potential idea. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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Innovation Metrics
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4556BC-EStrategyOne of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from "The Innovato...Starting at €8.20
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Principles and Patterns of Disruptive Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4557BC-EStrategyThis chapter highlights key innovation traps and summarizes the processes and principles that will significantly increase your chances of creating growth through innovation. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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Nestle's Creating Shared Value Strategy
Porter, Michael E.; Kramer, Mark R.; Herman, Kerry; McAra, SarahCase HBS-716422-EStrategyThis case considers Nestl 's creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability and provide healthier, more natural foods, leading to consolidation and causing sales to decline in the 2010s. With 150 years' experience in the industry, Nestl had transformed i...Starting at €8.20
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La Fageda
Casadesus-Masanell, Ramon; Ricart Costa, Joan Enric; Mitchell, JordanCase HBS-711452-EStrategyLa Fageda is a manufacturer of high-quality, naturally-made yogurts in northern Catalonia, Spain. La Fageda is substantially different from its main competitors such as multinational Danone in that it is a 270-person workers' cooperative with 60 percent of its membership made up of mentally disabled individuals. Since its establishment in 1982, the organization has aimed to integrate the mentally disabled by providing meaningful jobs and dignifie...Starting at €8.20
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How to Jump-Start the Clean-Tech Economy
Johnson, Mark W.; Suskewicz, JoshArticle HBS-R0911D-EStrategyBillions of dollars worldwide are pumped into the search for clean technology and renewable energy. So far, however, most investment has been in companies that are using conventional business models to fit new technologies into existing systems. A far better approach, say Johnson and Suskewicz, is to create whole new systems. The authors propose a framework for thinking about clean tech that consists of four interdependent components: an enabling...Starting at €8.20
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Reinventing Your Business Model
Johnson, Mark W.; Christensen, Clayton M.; Kagermann, HenningArticle HBS-R0812C-EStrategyThey fulfill a job to be done in a dramatically better way (as P&G did with its Swiffer mops), solve a problem that's never been solved before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano - the $2,500 car aimed at Indian families who can't afford any other type of car and usually use motorcycles to get around). Doing so does...Starting at €8.20
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The White Space Between: Dealing with Industry Discontinuity--Finding Opportunities in Tectonic Industry Change
Johnson, Mark W.Book Chapter HBS-5771BC-ELeadership and People ManagementUnpredictable, revolutionary forces from outside the market can alter the course for everyone in the race. But tectonic industry change-when whole industries suffer an unforeseen shock, collapse, or form anew-opens up uncharted territory for companies between what was and what is to be, or what company transformation experts call the "white space between." In this chapter, chairman of Innosight and strategic innovation thought leader Mark W. John...Starting at €8.20