HBSP (USA)
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArticle HBS-R1101BKnowledge and CommunicationJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Starting at €8.20
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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
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Andrew Ryan at VC Brakes (Spanish version)
Cespedes, Frank V.; Yong, SunruCase HBS-915S01Leadership and People ManagementAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Starting at €8.20
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Matching Dell (Spanish version)
Rivkin, Jan W.; Porter, Michael E.Case HBS-702S06StrategyAfter years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. The case 'Matching Dell' describes the evolution of the personal computer industry, Dell's strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell's approach. Students are called on to formulate strategic plans of acti...Starting at €8.20
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Volvo Trucks (B): Adquisición de RVI
Porter, Michael E.; Solvell, OrjanCase HBS-705S02StrategyComplementa el caso (A).Starting at €5.74
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Volvo Trucks (C): Cierre de Volvo Global Trucks
Porter, Michael E.; Solvell, OrjanCase HBS-705S03StrategyComplementa el caso (A).Starting at €5.74
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El Estado de Connecticut: Estrategia para el Desarrollo Económico
Porter, Michael E.; Miller, KaiaCase HBS-705S06StrategyDescribe la historia de la economía de Connecticut, sus retos competitivos en la década de 1990, y las medidas adoptadas para desarrollar un plan económico para el estado. Una cuestión importante es la posición competitiva de los grupos de la industria de Connecticut y los esfuerzos para crear un proceso formal de desarrollo de clusters participación del gobierno estatal, el sector privado y las universidades.Starting at €8.20
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El aglomerado vitivinícola de California
Porter, Michael E.; Bond, Gregory C.Case HBS-705S13StrategyDescribe el cluster del vino de California, o el grupo de bodegas interconectadas, viticultores, proveedores, prestadores de servicios e instituciones relacionadas con el vino ubicadas en California. También describe el cluster del vino en Francia, Italia, Australia y Chile, los otros cuatro principales competidores internacionales.Starting at €8.20
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St. Louis y el desarrollo económico de la zona urbana marginal
Porter, Michael E.; Habiby, Anne S.; Lasala, JoannaCase HBS-706S03StrategyDescribe la historia y los retos de los centros de ciudades económicamente deprimidas de St. Louis, una importante área metropolitana de EE.UU.. Perfiles de la economía regional y del centro urbano y describe un nuevo esfuerzo por parte de los líderes de la comunidad para desarrollar e implementar una estrategia para revitalizar la economía de la ciudad interior.Starting at €8.20