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Ryanair (A) (Spanish version)
Rivkin, Jan W.Case HBS-704S09StrategyIn April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.Starting at €8.20
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Tapping the Power of Analogy (Spanish version)
Gavetti, Giovanni; Rivkin, Jan W.Article HBS-R0504CStrategyRecognize the analogy and identify its purpose; thoroughly understand its source; determine whether the resemblance is more than superficial; and decide whether the original strategy, properly translated, will work in the target industry.Starting at €8.20
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Truly Human Leadership at Barry-Wehmiller (Spanish version)
Minor, Dylan; Rivkin, Jan W.Case HBS-719S05StrategyThe chief executive of Barry-Wehmiller, a large maker of industrial equipment, has resolved to run the company via "truly human leadership" in which "success is measured by the way we touch the lives of people." With unusual people practices and a distinctive strategy, the company has generated enviable financial results. During the Great Recession of 2007-2009, the company went to great lengths to avoid layoffs. But as the case opens in 2013, on...Starting at €8.20
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Transition at DataCo (Spanish Version)
Cespedes, Frank V.; Knoop, Carin-IsabelCase HBS-818S06EntrepreneurshipEl fundador de una compañía de análisis de datos, Stefan Brecht, tiene varios problemas con su desarrollador de negocios clave y el jefe de marketing y ventas, Tamara Smithson. Smithson, un alquiler principios que habían sido fundamentales en la construcción de la empresa funciona como un miembro, no se atreve a delegar tareas y clientes, y, como Brecht lo ve "a menudo pone los asuntos del cliente por delante de las necesidades y procedimientos d...Starting at €8.20
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Maximizing Revenues in the Minor Leagues (Spanish version)
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-209S22MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more c...Starting at €8.20
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PV Technologies, Inc.: Were They Asleep at the Switch (Spanish Version)
Cespedes, Frank V.; Badame, DianeCase HBS-913S02MarketingPV Technologies, Inc. es un fabricante líder en la industria de los inversores fotovoltaicos utilizados para convertir la salida de corriente continua de los paneles solares en corriente alterna de la red eléctrica comercial. En conjunción con una solicitud de propuesta, más grandes realiza los clientes de la compañía una evaluación de rutina y ocupa el tercer PV Tecnologías detrás de dos principales competidores. El director de ventas y marketin...Starting at €8.20
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Andrew Ryan at VC Brakes (Spanish version)
Cespedes, Frank V.; Yong, SunruCase HBS-915S01Leadership and People ManagementAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Starting at €8.20
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Cracking the Product Management Code (Spanish version)
Cespedes, Frank V.; Beckham, HeatherCase HBS-917S20MarketingPemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as "Krispy Natural," which offers natural ingredients, improved taste, and revised packaging...Starting at €8.20
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Matching Dell (Spanish version)
Rivkin, Jan W.; Porter, Michael E.Case HBS-702S06StrategyAfter years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. The case 'Matching Dell' describes the evolution of the personal computer industry, Dell's strategy, and efforts by Compaq, IBM, Hewlett-Packard, and Gateway 2000 to capture the benefits of Dell's approach. Students are called on to formulate strategic plans of acti...Starting at €8.20
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Market Failures (Spanish version)
Anand, Bharat N.; Khanna, Tarun; Rivkin, Jan W.Case HBS-704S07StrategyExamines the role of transaction costs in impeding the functioning of markets and shows how the concept of transaction costs sheds light on a broad range of issues in strategy.Starting at €8.20