IESE (España)
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National Cultural Differences and Global Business
Ghemawat, Pankaj; Reiche, SebastianTechnical Note DPON-359-ELeadership and People Management, StrategyThis note discusses the role of national cultural value differences for global business. The persistence of cultural value differences is particularly relevant for large global companies that are exposed to multiple national cultures in their daily operations. This is because it forces companies to adapt their practices and approaches to every culturally distinct context they operate in. While the concepts discussed in this note apply more broadl...Starting at €8.20
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Linear Optimization
de Santiago Hernando, RafaelTechnical Note ADN-283-EDecision Analysis, Service and Operations ManagementOptimization implies choosing the best option among a number of available alternatives that are ranked according to a given objective, such as investing a fixed amount of money among a number of assets to maximize the return. This note provides an introduction to linear programming (LP), with an emphasis on its application to practical business problems. It describes how to solve LP problems with the help of Solver, a Microsoft Excel add-in. The ...Starting at €8.20