IESE (España)
- Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Technical Note
You Are no Longer a Technical Specialist: Senior Managers and Technical Specialists: Two Ways of Working
Collection: IESE (España)Ref.: ASNN-14-EPublished: Feb 11, 2022Format: PDFPages: 6Language: English - Technical Note
The Brand: Form, Content, and Management (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: MN-347-PBPublished: Dec 1, 2004Format: PDFPages: 13Language: Portuguese Brasil - Technical Note
Decide cómo actuar y piensa por ti mismo
Collection: IESE (España)Ref.: ASNN-13Published: Feb 8, 2022Format: PDFPages: 8Language: Spanish - Technical Note
La identidad de la marca
Collection: IESE (España)Ref.: MN-364Published: Sep 20, 2007Format: PDFPages: 12Language: Spanish - Technical Note
Extensión de la marca
Collection: IESE (España)Ref.: MN-366Published: Sep 20, 2007Format: PDFPages: 9Language: Spanish - Technical Note
Fuentes externas del valor de la marca
Collection: IESE (España)Ref.: MN-365Published: Jun 12, 2007Format: PDFPages: 12Language: Spanish - Technical Note
La comunicación comercial: una posible clasificación
Collection: IESE (España)Ref.: MN-360Published: Mar 13, 2007Format: PDFPages: 12Language: Spanish - Technical Note
El valor de la marca y sistemas de valoración
Collection: IESE (España)Ref.: MN-348Published: Nov 25, 2004Format: PDFPages: 15Language: Spanish - Technical Note
National Cultural Differences and Global Business
Collection: IESE (España)Ref.: DPON-359-EPublished: Jun 8, 2022Format: PDFPages: 18Language: English