INSEAD (France)
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Cisco Systems: New Millennium - New Acquisition Strategy? (Portuguese Version)
Nir, Brueller; Laurence, CapronCase INSEAD-5669PT-PPStrategyThe case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant. This growth was fuelled by many acquisitions, the rationale of which developed over time, in light of the growth opportunities and challenges which Cisco encountered. The events described in the case took place in e...Starting at €8.20
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Managing Public Opinion in a Crisis: BP CEO Tony Hayward (Portuguese Version)
Duke, Lisa; Quy, Huy; Jarrett, MichaelCase INSEAD-5816PT-PPStrategyBP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes. Corporate leaders face the mounting challenge of having to inspire and motivate employees to achieve their business objectives, as wel...Starting at €8.20