IESE (España)
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Glovo 1.0: Iniciando un nuevo modelo de negocio en el ultra-competitivo mercado de la última milla
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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Desarrolle su liderazgo para ganar impacto
Ibarra, Herminia; Lee, Yih-Teen; Liao, Yuan; Auricchio, Giuseppe; Káganer, EvgenyDossier DOS-26Information Technologies, Leadership and People ManagementMejorar como líder es la mejor garantía para dejar una huella realmente valiosa.Starting at €15.00
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How Digitalization Is Changing the Way Executives Learn
Auricchio, Giuseppe; Káganer, EvgenyArticle ART-2747-EInformation Technologies, Leadership and People ManagementIn the same way that technology is facilitating entirely new experiences -- from shopping to collaborative working -- there is a growing realization that digitalization can enable a radically different way of learning with respect to executive development. To leverage this opportunity, we must move beyond merely adding an online component to traditional face-to-face learning (blended learning). Instead, we must embrace a more integrative approach...Starting at €8.20
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Sensofar Tech: Leading or Following the Customer
Rodríguez Bouzo, Silvia; Nueno, José LuisCase M-1310-EEntrepreneurship, Innovation and Change, MarketingAt the beginning of 2013, Ferran Laguarta and Marc Canales, chairman and CEO of Sensofar-Tech (spin-off of the Polytechnic University of Catalonia, UPC), respectively, were reviewing how well the company was complying with the 2011-2015 Strategic Plan. The 2012 fiscal year had closed with 6 million in revenue (including subsidiary billing), a staff of 18 employees and an international business network with a global presence in the world's most i...Starting at €8.20
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Glovo 2.0: Pivoting to a new Business Model
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1684-ECorporate Governance, Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe last-mile food-delivery market is on the rise. The trend is clear: every day, more people are using apps to buy things and order food from their mobile phone. Local restaurants and other businesses have seen an opportunity to sell their products and services to a market that, until recently, was unattainable. More and more competitors have entered this sector but only a few survive for long. Relying on a competitive business model seems to be...Starting at €8.20
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Glovo 1.0 - Teaching Note: Launching a New Business Model in the Ultra-Competitive Last-Mile Delivery Landscape
Ricart, Joan Enric; Carenzo, Mathieu; Tapia Pagès, AlbertTeaching Note SMT-130-EIn the context of the digital revolution and the mass use of Internet-connected smart devices, consumer habits have radically changed. Now, a large portion of the population is shopping from home, and customers can choose and compare products from a wider variety of options and sellers. Therefore, competition is fierce. Local businesses (e.g., restaurants) no longer only compete with the business next door, but also with other shops and restauran...Starting at €0.00
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Glovo 2.0 - Teaching Note: Pivoting to a New Business Model
Ricart, Joan Enric; Carenzo, Mathieu; Tapia Pagès, AlbertTeaching Note SMT-131-EThe last-mile food delivery market is on rise. The trend is clear, every day, more people is using a mobile application to buy (and to order food) from their mobile phone. With that, local businesses and restaurants see an opportunity to sell their products and services to a market that, until recently, was unattainable. In that context, more and more competitors are venturing in this sector, but there are a few who manage to survive. To rely in ...Starting at €0.00
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Carinsa: innovando con el cliente
Rodríguez Bouzo, Silvia; Nueno, José LuisCase M-1311Entrepreneurship, Innovation and Change, MarketingPor selección estratégica, y haciendo de la necesidad virtud, Carinsa nació y se desarrolló en España sirviendo a las marcas nacionales que, por tamaño o por "contratos de exclusividad" con marcas multinacionales, eran despreciadas por los grandes de la industria como Givaudan, Firmenich e IFF, el top 3 de la industria, con una cuota de mercado del 45%. Esta estrategia de "invisibilidad" o escasa notoriedad le había reportado muy buenos resultado...Starting at €8.20
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Sensofar Tech: liderar o seguir al cliente
Rodríguez Bouzo, Silvia; Nueno, José LuisCase M-1310Entrepreneurship, Innovation and Change, MarketingA principios de 2013, Ferrán Laguarta y Marc Canales, presidente y director general de Sensofar Tech (spin-off de la Universidad Politécnica de Cataluña, UPC), respectivamente, revisaban el grado de cumplimiento del Plan Estratégico 2011-2015. El ejercicio 2012 se había cerrado con una cifra de negocio de 6 millones de euros (incluyendo la facturación de las filiales), una plantilla de 18 empleados, y una red comercial internacional con presencia...Starting at €8.20
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Leadership Development With Impact
Ibarra, Herminia; Lee, Yih-Teen; Liao, Yuan; Auricchio, Giuseppe; Káganer, EvgenyDossier DOS-26-EInformation Technologies, Leadership and People ManagementFeeling adrift? The illuminating ideas in this dossier will help you set a course to take your leadership higher.Starting at €15.00