HBSP (USA)
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Storytelling That Moves People (Spanish version)
McKee, Robert; Fryer, BronwynArticle HBS-R0306BStrategyWhen executives need to persuade an audience, most try to build a case with facts, statistics, and some quotes from authorities. In other words, they resort to "companyspeak," the tools of rhetoric they have been trained to use. In this conversation with HBR, Robert McKee, the world's best-known screenwriting lecturer, argues that executives can engage people in a much deeper--and ultimately more convincing--way if they toss out their PowerPoint ...Starting at €8.20
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A Players or "A Positions"? The Strategic Logic of Workforce Management (Spanish version)
Huselid, Mark A.; Beatty, Richard W.; Becker, Brian E.Article HBS-R0512GLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Companies simply can't afford to have "A players" in all positions. Rather, businesses need to adopt a portfolio approach to workforce management, systematically identifying their strategically important A positions, supporting B positions and surplus C positions, ...Starting at €8.20
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El caso HBR: La ola de despidos
Fryer, BronwynArticle HBS-R0903ALeadership and People ManagementAstrigo está en problemas. La cadena de mejoras para el hogar ha perdido su pronóstico de ganancias mal y las ventas están cayendo. Una reducción del 10% en el aspecto personal como la única opción. Despidos, sin embargo, podrían debilitar el compromiso de toda la vida del minorista a los empleados y la capacidad de ofrecer sus servicios al cliente famoso. Pero tocando efectivo reservado para adquisiciones estratégicas va en contra de los valores...Starting at €8.20
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El caso HBR: Llegó la hora de hacer una movida lateral
Fryer, BronwynArticle HBS-R0911BLeadership and People ManagementCuando una compañía de seguros del Reino Unido está plagada de un escándalo de fraude de valores que da como resultado la destitución del director general, el director de recursos humanos aprovecha la oportunidad para sacudir la cultura con un reemplazo negrita. Sin embargo, el presidente de la junta no se siente cómodo con esa estrategia, prefiriendo centrarse en los candidatos de un sello más tradicional. ¿Hasta dónde puede - y debe - el direct...Starting at €8.20
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Put Strategy, Not People, First: An Introduction to Differentiated Workforce Strategy
Becker, Brian E.; Huselid, Mark A.; Beatty, Richard W.Book Chapter HBS-3237BC-ELeadership and People ManagementSenior managers and readers of popular business literature are probably familiar with the mantra that people are the new source of competitive advantage. But despite all the talk about a new strategic emphasis on the workforce, most companies haven't yet capitalized on the opportunity for strategic success that effective workforce management can provide. The authors believe that a fundamental change in the entire approach to workforce strategy is...Starting at €8.20
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Establish Leadership Accountability for Workforce Success: The Line Manager's HR Role
Becker, Brian E.; Huselid, Mark A.; Beatty, Richard W.Book Chapter HBS-3246BC-ELeadership and People ManagementHow do we ensure that firms clearly understand the unique strategic capabilities required to execute their business strategies and develop a differentiated workforce strategy? The first step is to recognize that the workforce is not just HR's problem, and that line managers and HR leaders have joint responsibility for developing talent throughout the organization. Management must ensure that top talent is allocated to the strategic roles that cre...Starting at €8.20
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Design an HR Architecture for the Differentiated Workforce
Becker, Brian E.; Huselid, Mark A.; Beatty, Richard W.Book Chapter HBS-3247BC-ELeadership and People ManagementIt is important that a firm's workforce strategy--and its workforce--is as differentiated as its business strategy. In this chapter, the authors discuss the importance of developing a culture of accountability and a workforce philosophy to help drive succStarting at €8.20
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Moonlighter (HBR Case Study and Commentary) (Spanish version)
Fryer, Bronwyn; Jensen, Bill; Lepatner, Barry; Kimmel, Jean; Conway, Karen; Davis, Stan; Davis, SandraArticle HBS-R0211ALeadership and People ManagementJeremy Hicks, Zagante Systems' lead programmer, walks into the office at eight o'clock on a Sunday night and does a double take when he spots his boss, Melanie. She's equally surprised to find she isn't alone. Before leaving for the evening, Melanie pays Jeremy a visit, only to discover that he isn't hard at work on Zagante's new product--he's programming a game for another company. The next day over lunch, Melanie confronts Jeremy and lets him k...Starting at €8.20
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Mavi: Fashioning a Path to Brand Growth
Avery, Jill; Yucaoglu, GamzeCase HBS-517075-EMarketingThis case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from the previous year. Growth rates like these were becoming routine at Mavi. But, the path to growth was getting more challenging, and Turkven, Mavi's pri...Starting at €8.20
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KITEA (A): Democratizing Furniture in Morocco
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719420-EStrategyThe case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA's origins and provides a detailed overview of the business plan that enabled Benkirane to bring affordable modern furniture in flatpacks to the Moroccan market, which had previously been dominated by unorganized artisans. ...Starting at €8.20