HBSP (USA)
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A Players or "A Positions"? The Strategic Logic of Workforce Management (Spanish version)
Huselid, Mark A.; Beatty, Richard W.; Becker, Brian E.Article HBS-R0512GLeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Companies simply can't afford to have "A players" in all positions. Rather, businesses need to adopt a portfolio approach to workforce management, systematically identifying their strategically important A positions, supporting B positions and surplus C positions, ...Starting at €8.20
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McCaw Cellular Communications. Inc (D) La competencia en las comunicaciones móviles estadounidenses
Teisberg, Elizabeth Olmsted; Shumway, Chris; Rossi, SharonCase HBS-708S40StrategyProporciona una actualización de la competencia en las comunicaciones móviles a través de 1992, tanto para los Estados Unidos y el Reino Unido.Starting at €5.74
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McCaw Cellular Communications, Inc. (E)
Teisberg, Elizabeth Olmsted; Rossi, SharonCase HBS-708S41StrategyDescribe la decisión de un competidor para instalar equipo de capital mediante la tecnología de conmutación incompatible con McCaw de.Starting at €5.74
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
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Put Strategy, Not People, First: An Introduction to Differentiated Workforce Strategy
Becker, Brian E.; Huselid, Mark A.; Beatty, Richard W.Book Chapter HBS-3237BC-ELeadership and People ManagementSenior managers and readers of popular business literature are probably familiar with the mantra that people are the new source of competitive advantage. But despite all the talk about a new strategic emphasis on the workforce, most companies haven't yet capitalized on the opportunity for strategic success that effective workforce management can provide. The authors believe that a fundamental change in the entire approach to workforce strategy is...Starting at €8.20
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Establish Leadership Accountability for Workforce Success: The Line Manager's HR Role
Becker, Brian E.; Huselid, Mark A.; Beatty, Richard W.Book Chapter HBS-3246BC-ELeadership and People ManagementHow do we ensure that firms clearly understand the unique strategic capabilities required to execute their business strategies and develop a differentiated workforce strategy? The first step is to recognize that the workforce is not just HR's problem, and that line managers and HR leaders have joint responsibility for developing talent throughout the organization. Management must ensure that top talent is allocated to the strategic roles that cre...Starting at €8.20
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Design an HR Architecture for the Differentiated Workforce
Becker, Brian E.; Huselid, Mark A.; Beatty, Richard W.Book Chapter HBS-3247BC-ELeadership and People ManagementIt is important that a firm's workforce strategy--and its workforce--is as differentiated as its business strategy. In this chapter, the authors discuss the importance of developing a culture of accountability and a workforce philosophy to help drive succStarting at €8.20
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The Best Way to Name Your Product 2.0 (Spanish version)
Bertini, Marco; Gourville, John; Ofek, ElieArticle HBS-F1105CMarketingAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider whe...Starting at €8.20
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How to Stop Customers from Fixating on Price
Bertini, Marco; Wathieu, LucArticle HBS-R1005F-EMarketingSurprisingly, your best tool for getting customers to see beyond price may be the price itself. New research finds that four pricing moves in particular can cause buyers to stop treating your offering as a commodity and instead consider its quality and relevance to their individual needs. You can change the basis of your pricing structure, as Goodyear did when it priced tires according to how many miles they would last. You can stimulate curiosit...Starting at €8.20