HBSP (USA)
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MontGras. Estrategia de exportación para una bodega chilena
Arnold, David J.; Stevenson, Howard H.Case HBS-510S14MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. MontGras, una bodega chilena de tamaño medio, tiene que formular una estrategia de exportación. Tiene que decidir si hacer hincapié en los mercados de Estados Unidos o del Reino Unido, que también ofrecen diferentes propuestas de posicionamiento y fijación de precios. Se ha fallado dos veces para penetrar en el mercado de EE.UU. porque las relaciones de distribuidor se cayó...Starting at €8.20
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Martin Blair (Spanish version)
Stevenson, Howard H.; Roberts, Michael J.Case HBS-915S05EntrepreneurshipMartin Blair es un empresario que por primera vez se basa en su experiencia en la industria de servicio de alimentos para desarrollar dos conceptos de restaurantes diferentes casi al mismo tiempo. Al relatar sus experiencias, revela varias preocupaciones importantes del empresario reflexivo, que van desde la obtención de financiamiento para la construcción de espacios físicos a cabo. Ambos restaurantes tienen éxito, y Blair ahora quiere hacer cre...Starting at €8.20
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Howard Head y Prince Manufacturing, Inc.
Stevenson, Howard H.; Harmeling, Susan S.Case HBS-304S05EntrepreneurshipSe ocupa de la cuestión de un empresario en una empresa muy exitosa decidir si desea permanecer por un período de gran crecimiento o para vender. ¿Cuáles son las responsabilidades del empresario a la organización, a sus empleados, al público? Como subtemas, los problemas de comercialización en comparación con tener un producto fuerte que se vende solo, las patentes y las cuestiones legales involucradas, problemas de fabricación, y un negocio crec...Starting at €8.20
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Benetton S.p.A. (Spanish Version)
Stevenson, Howard H.; Martinez, Jon I.; Jarillo, J. CarlosCase HBS-311S23StrategySe centra en el desarrollo estratégico / organizacional de Benetton. Examina la estructura organizativa que ha permitido a la compañía ampliar en una empresa de escala mundial de su pequeña base empresarial. Examina las estrategias funcionales que han permitido una gran empresa para tener éxito en un negocio de la moda. Plantea la cuestión de si esta misma organización puede tener éxito en la cara de la diversificación.Starting at €8.20
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Finding Your Next Core Business
Zook, ChrisArticle HBS-R0704D-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. How do you know when your core needs to change? And how do you determine what should replace it? From an in-depth study of 25 companies, the author, a strategy consultant, has discovered that it's possible to measure the vitality of a business's core. If it needs r...Starting at €8.20
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China or the World A Financial Reporting Strategy for Hong Kong's Capital Markets
Ramanna, Karthik; Yu, Gwen; Donovan, G.A.Case HBS-112035-EEconomicsSet in 2010, the case discusses the strategic directions Hong Kong could pursue, particularly vis-a-vis China, as it seeks to preserve its preeminence in the region. In 2010, the Hong Kong Exchange announced that it would allow listed Chinese companies to report using Chinese GAAP without reconciliation to IFRS The exchange was responding to the demands of its largely Chinese clientele and also coping with increased global competition to attract ...Starting at €8.20
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Lehman Brothers and Repo 105
Mikes, Anette; Yu, Gwen; Hamel, DominiqueCase HBS-112050-EKnowledge and CommunicationThe collapse of Lehman Brothers in 2008 was the largest bankruptcy in US history. The case examines the economics of the off-balance sheet transactions Lehman undertook prior to the collapse, and highlights the corporate governance challenges in situationStarting at €8.20
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For-Profit Higher Education: University of Phoenix, Teaching Note
Yu, Gwen; Noe, Christopher F.; Weber, JosephTeaching Note HBS-114032-EAccounting and ControlTeaching Note for 114024.Starting at €0.00
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Microsoft's aQuantive Acquisition, Teaching Note
Yu, GwenTeaching Note HBS-115048-EAccounting and ControlTeaching note for case 115039.Starting at €0.00
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Stick to the Core--Or Go for More? (HBR Case Study and Commentary)
Waite, Thomas J.; McCallum, Gordon; Whitney, John O.; Rust, Roland T.; Zook, ChrisArticle HBS-R0202A-EStrategyGeorge Caldwell, cofounder of Advaark, a cutting-edge ad agency, was listening hard to his biggest client, John McWilliams, CEO of GlobalBev. McWilliams ran a multibillion-dollar holding company for an assortment of food and beverage brands but was giving credit to Advaark for his latest product line. "We were completely blindsided by this whole 'energy drink' craze," McWilliams was saying, clearly delighted that Advaark had steered his company i...Starting at €8.20