Default Category
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C.K. Coolidge, Inc. (A) (Spanish version)
Hammond, John S.; Wallace, Donald L.Case HBS-807S18StrategyCoolidge (CKC), a chemical manufacturer, is being sued for patent infringement. Plaintiffs are the patent holder and its sole licensee, who is also a CKC competitor. An analyst at CKC has done breakeven decision analysis from CKC's perspective, balancing going to court with settling out of court, but no analysis has been done for the plaintiffs.Starting at €8.20
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Maxco Inc. y Gambit Company (Spanish Version)
Hammond, John S.; Wallace, Donald L.Case HBS-106S14StrategyMaxco y Gambito están haciendo una oferta para un contrato de alquiler de aceite. Gambito pronto conocer el valor del contrato de arrendamiento con cierta precisión. Maxco está haciendo una oferta sin dicha información precisa. El objetivo es conseguir que el estudiante que pensar mucho acerca de cómo Gambito hará una oferta antes de decidir la estrategia de Maxco.Starting at €8.20
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Improve Your Return on Returns (Spanish version)
O'Connell, AndrewArticle HBS-F0711FService and Operations ManagementA "reverse logistics" value chain strategy--what you do with goods your customers send back--can strengthen your company's competitiveness according to the authors of a recent article in the "Academy of Management Perspectives." Estee Lauder built a $250-million product line from returned cosmetics.Starting at €8.20
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Marketing CEO Dave Balter on achieving the corporate full Monty (Spanish version)
Balter, Dave; O'Connell, AndrewArticle HBS-F0810FLeadership and People ManagementThe founder and CEO of BzzAgent, a word-of mouth media company, believes strongly in radical corporate transparency. In practice that can mean frank self-examination in his blogs, publicly posting his company's sales presentations, and rotating an executive office space among employees at every level.Starting at €8.20
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Architect Ellen Dunham-Jones on the future of retail in the postsprawl era (Spanish version)
Dunham-Jones, Ellen; O'Connell, AndrewArticle HBS-F0907FStrategyThe head of Georgia Tech's architecture program predicts that new kinds of retail developments will rise from the ashes of today's dying suburban malls.Starting at €8.20
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Downsizing Lost Its Bad Rap (Spanish version)
O'Connell, AndrewArticle HBS-F0910BLeadership and People ManagementBig companies used to take a big reputational hit over layoffs. That's no longer the case, according to a recent study.Starting at €8.20
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Smile, Don't Bark, in Tough Times (Spanish version)
O'Connell, AndrewArticle HBS-F0911CLeadership and People ManagementNew research indicates that leaders who crack the whip in stressful situations don't get good results.Starting at €8.20
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Using Gifts and Trees to Make Recyclers of Indian Consumers
Bakaya, Ambrish; O'Connell, AndrewArticle HBS-R0909G-EService and Operations ManagementRapid advances in technology and enormously increased numbers of cell phones in use in emerging markets give urgency to Nokia's newly launched effort to expand its worldwide phone-recycling initiatives. Ambrish Bakaya explains, in this interview with HBR associate editor Andrew O'Connell. This HBR Spotlight article offers a framework for determining your company's green opportunities and an overview of what other organizations are doing with cle...Starting at €8.20
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In the Afternoon, the Moral Slope Gets Slipperier
Kouchaki, Maryam; O'Connell, AndrewArticle HBS-F1405D-ELeadership and People ManagementA new study suggests that as the day wears on, people's tendency to be dishonest goes up.Starting at €8.20
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Conversation: Nau CEO Chris Van Dyke on Tapping Customers' Passions
Van Dyke, Chris; O'Connell, AndrewArticle HBS-F0709F-EStrategyChris Van Dyke, the CEO of the outdoor apparel start-up Nau, offers some intriguing ideas about how to engage a generation of customers who are comfortable shopping online and eager to enter into a dialogue with the companies they buy from.Starting at €8.20