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The Six Mistakes Executives Make in Risk Management
Taleb, Nassim N.; Goldstein, Daniel G.; Spitznagel, Mark W.Article HBS-R0910G-ETaleb (who wrote the best-selling books Fooled by Randomness and The Black Swan) and his coauthors argue that conventional risk-management textbooks don't prepare us for the real world. For instance, no forecasting model predicted the impact of the current economic crisis. Managers make six common mistakes when confronting risk: They try to anticipate extreme events, they study the past for guidance, they disregard advice about what not to do, th...Starting at €8.20
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Nudge Your Customers Toward Better Choices (Spanish version)
Goldstein, Daniel G.; Johnson, Eric J.; Herrmann, Andreas; Heitmann, MarkArticle HBS-R0812HService and Operations ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. When car rental companies sign you up for insurance unless you actively decline it, or software vendors recommend you click "next" for a quick install, they're choosing default options for you - covertly or overtly guiding your choices. Well-designed defaults benef...Starting at €8.20
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The Six Mistakes Executives Make in Risk Management (Spanish version)
Taleb, Nassim N.; Goldstein, Daniel G.; Spitznagel, Mark W.Article HBS-R0910GStrategyThey try to anticipate extreme events, they study the past for guidance, they disregard advice about what not to do, they use standard deviations to measure risk, they fail to recognize that mathematical equivalents can be psychologically different, and they believe there's no room for redundancy when it comes to efficiency. Companies that ignore Black Swan (low-probability, high-impact) events will go under. But instead of trying to anticipate ...Starting at €8.20
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Getting Attention for Unrecognized Brands
Goldstein, Daniel G.Article HBS-F0703E-EMarketingPeople prefer a brand they know over one they don't--even when the familiar one is dangerous. But there are ways for unknown brands to compensate.Starting at €8.20
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Profiting from the Long Tail (Spanish version)
Goldstein, Daniel G.; Goldstein, Dominique C.Article HBS-F0606GStrategyCompanies that sell subscription model, "all-you-can-eat," digital content are boosting profits by carefully manipulating consumption.Starting at €8.20
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Getting Attention for Unrecognized Brands (Spanish version)
Goldstein, Daniel G.Article HBS-F0703EMarketingPeople prefer a brand they know over one they don't--even when the familiar one is dangerous. But there are ways for unknown brands to compensate.Starting at €8.20
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Nudge Your Customers Toward Better Choices
Goldstein, Daniel G.; Johnson, Eric J.; Herrmann, Andreas; Heitmann, MarkArticle HBS-R0812H-EService and Operations ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. When car rental companies sign you up for insurance unless you actively decline it, or software vendors recommend you click "next" for a quick install, they're choosing default options for you - covertly or overtly guiding your choices. Well-designed defaults benef...Starting at €8.20