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From TV to Web: Content Strategies for Ads That Drive Online Sales
Collection: IESE (España)Ref.: ART-2643-EPublished: Dec 16, 2014Format: pdfPages: 7Language: English - Exercise
Your Professional Brand: Creating a Brand Essence Statement for Your Career
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0887-EPublished: Oct 19, 2015Reviewed: Aug 13, 2018Format: pdfPages: 3Language: English - Technical Note
Developing a Superior Creative Brief
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0891-EPublished: Nov 2, 2016Reviewed: Sep 21, 2018Format: pdfPages: 21Language: English - Exercise
Exercise: Creating a Model of Consumer Behavior
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0893-EPublished: Dec 19, 2016Format: pdfPages: 3Language: English - Case
Positioning Carly Fiorina in 2016: The Citizen Leader
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0896-EPublished: Jun 11, 2015Format: pdfPages: 17Language: English - Case
David's Bridal: Customer Relationship Management in the Digital Age
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0899-EPublished: Nov 24, 2015Reviewed: Dec 21, 2015Format: pdfPages: 20Language: English - Case
Buick at a Crossroads: Building Brand Momentum
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0907-EPublished: Aug 2, 2016Reviewed: Apr 18, 2022Format: pdfPages: 27Language: English - Teaching Note
Exercise: Creating a Model of Consumer Behavior - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0893TN-EPublished: Dec 19, 2016Format: pdfPages: 15Language: English - Teaching Note
David's Bridal: Customer Relationship Management in the Digital Age - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0899TN-EPublished: Nov 24, 2015Reviewed: Dec 21, 2015Format: pdfPages: 12Language: English - Teaching Note
Buick at a Crossroads: Building Brand Momentum - Teaching Note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0907TN-EPublished: Jan 9, 2016Reviewed: Aug 24, 2018Format: pdfPages: 11Language: English