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5 Skills Every Leader Needs to Succeed in the Digital World
Káganer, Evgeny; Zamora, Javier; Sieber, SandraArticle ART-2412-EInformation Technologies, Leadership and People ManagementThe growing density of our digital connections is fast redrawing the boundaries of competition and reshaping the sources of customer value. This demands that we take blended approaches, not just to our business strategies, but to our organizational structures and practices. And this requires new leadership roles and digitally minded leaders. Digital leadership is more than a job title; it's an entirely new mind-set. Based on conversations with pa...Starting at €8.20
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How prepared is your business to make the most of AI?
Zamora, Javier; Herrera, PedroArticle ART-3222-EInformation Technologies, Innovation and ChangeAs a manager, you need a basic understanding of the concepts behind machine learning, so that you can communicate effectively with the experts who implement AI projects in your organization. You must also evaluate your organization's readiness and ability to undertake AI projects. To improve your chances of success, we explain the essentials and recommend which roles and profiles to develop within your organization.Starting at €8.20
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Programming Business Models Through Digital Density
Zamora, JavierArticle ART-3013-EInformation Technologies, Innovation and Change, StrategyThe exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected data and pinpoint the programmable elements of their value proposition. The author also high...Starting at €8.20
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Irlanda: El Tigre Europeo
López, Antonio; Gual, JordiCase ECON-415EconomicsDespués de varios años de extraordinario crecimiento económico, que habían convertido a Irlanda en el "Tigre Celta", equiparable a lo sucedido en las economías dinámicas del sudeste asiático a mediados de los noventa y en 2000, el gobierno de Irlanda decidió cambiar su política fiscal hacia una postura más expansionaria. Por consiguiente, las prioridades del país pasaron del crecimiento económico a la reducción de la pobreza a través de políticas...Starting at €8.20
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El Big Bank experimenta con la inteligencia artificial
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCase SI-203Business Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyStarting at €8.20
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FC Barcelona: más que un club, más que datos
Zamora, Javier; Sastre Boquet, Isaac; Ana María ViletCase SI-206Information Technologies, Innovation and Change, StrategyA finales de la década de 2010, el Fútbol Club Barcelona se había convertido en uno de los clubs deportivos más importantes del mundo, cuyo éxito deportivo se acompañaba de unos ingresos que habían crecido a mucho en poco tiempo, rozando la cifra de los 1000 millones de euros. La organización del club había ido creciendo y adaptándose, a veces con dificultades, a la nueva realidad del fútbol, un gigantesco negocio global que ya no podía gestionar...Starting at €8.20
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Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
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Olapic on Amazon.com's Cloud
Sieber, Sandra; Zamora, Javier; Sek, Tomasz; Goetschi, BeatCase SI-182-EEntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final testing of his New York-based IT start-up company's new service, uPhoto. The launch date of this innovative photo crowdsourcing service commissioned by Olapic's first corporate client, the newspaper the New York Daily News (NYDN), was slated for the end of April. Although it seemed that the Internet connection was working, Dantart was puzzled when he realize...Starting at €8.20
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Casa de América virtual: "Disfruta, descubre, piensa, ven"
Zamora, Javier; Díez, SusanaCase SI-183Information Technologies, Innovation and Change, Knowledge and CommunicationImma Turbau, directora general de Casa de América, se encontraba en su despacho, en la primera planta del Palacio de Linares, en la plaza de Cibeles de Madrid, revisando los últimos datos de seguimiento de audiencias de Casa de América Virtual. El festival VivAmérica acababa de concluir de forma exitosa; éste había sido el tercer festival desde que Turbau había asumido la dirección general y había impulsado el proyecto Casa de América Virtual. La...Starting at €8.20
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Bulgaria: On the Road to EU Membership
Stroumina, M.; Gual, JordiCase ECON-416-EEconomicsThe case uses Bulgaria as an example of an Eastern European economy of transition. The outline of the case is as follows: 1. Brief description of the main facts about the country and the economic developments during the communist years. 2. The challenges of the early transition years and the 1997 financial crisis, focusing on issues common to Eastern European countries: high social cost of reforms, dependent central bank, hyperinflation and curr...Starting at €8.20