HBSP (USA)
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SafeBlend Fracturing (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-915S14MarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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Sugar Bowl (Spanish version)
Hamermesh, Richard G.; Zalosh, AlisaCase HBS-917S11StrategyShelby Givens, a recent business school graduate, returned home to Raleigh, North Carolina to help rescue her family's ailing and outdated bowling alley, Westlake Lanes. Although she cut costs and addressed inefficiencies, moving the business from near-bankruptcy to profitability in nine months, market conditions threatened the long-term viability of the business. Givens then sold her family on a new, more youth-oriented concept, an urban lounge ...Starting at €8.20
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Cilkray Graphics (Spanish version)
Cespedes, Frank V.; Zalosh, AlisaCase HBS-918S05MarketingMarcus Crosby, Presidente de Cilkray Gráficos, convocó una reunión de emergencia con los altos directivos de Cilkray con el fin de responder a un acontecimiento inesperado. Cilkray vendió tres líneas de gráficos especializados unidades de procesamiento (GPU). Cada línea dirigida a un segmento del mercado profesional de escritorios virtuales alojados (HVDS). Grovex, competidor clave de Cilkray, acababa de anunciar el lanzamiento inminente de la GS...Starting at €8.20
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Price Discrimination (Spanish version)
Dhebar, AnirudhCase HBS-116S03StrategyThis note, which is introductory in nature, provides a classification scheme for some of the more common examples of price discrimination. For each case that is discussed, the note characterizes the appropriate market segments, the alternative product "versions," and the differences in the firm's economics from one version to another.Starting at €8.20
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Revenue Management (Spanish version)
Dhebar, Anirudh; Brandenburger, AdamCase HBS-117S09StrategyBegins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there...Starting at €8.20
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Founders Factory
Rayport, Jeffrey; Barnett, JamesCase HBS-821009-EEntrepreneurshipIn January 2020, Brent Hoberman and Henry Lane Fox, co-founders of Founders Factory, a venture capital fund with an accelerator and incubator program funded by investment from corporate partners, consider international expansion strategies.Starting at €8.20
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Redesigning the Wedding Dress Experience: A Podcase with Leslie Voorhees and Calley Means of Anomalie, Teaching Note
Rayport, Jeffrey; Lafkas, JohnTeaching Note HBS-7226-EEntrepreneurshipTeaching note for 7125.Starting at €0.00
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CleanSpritz, Teaching Note
Quelch, John A.; Zalosh, AlisaTeaching Note HBS-914538-EMarketingTeaching Note for 914537.Starting at €0.00
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Seaside Organics, Teaching Note
Stevenson, Howard H.; Zalosh, AlisaTeaching Note HBS-916527-EEntrepreneurshipTeaching note for case 916526.Starting at €0.00