HBSP (USA)
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Apple Computer, 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S05StrategyApple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?Starting at €8.20
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Coke and Pepsi in 2006 (Spanish version)
Yoffie, David B.; Slind, MichaelCase HBS-707S06StrategyExamines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their bottling, pricing, and brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, ene...Starting at €8.20
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iPhone vs. Teléfono Celular
Yoffie, David B.; Slind, MichaelCase HBS-708S35StrategyEl lanzamiento del iPhone de Apple marcó un nuevo capítulo fundamental en la historia de la música móvil (la unión de reproductores de música digital con teléfonos móviles). El iPhone combina un reproductor de música iPod, un teléfono celular, y un dispositivo de Internet móvil, junto con una cámara y otras características. Para septiembre de 2007, sólo 74 días después del lanzamiento en junio del iPhone, Apple y su socio operador de telefonía mó...Starting at €8.20
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TiVo 2007: DVR y mucho más
Yoffie, David B.; Slind, MichaelCase HBS-710S13StrategyTom Rogers, CEO de TiVo, había colocado múltiples apuestas estratégicas de su empresa. En septiembre de 2007, que la estrategia se debió a una prueba importante. TiVo era un fabricante de productos de grabadora de vídeo digital (DVR) y un distribuidor de la tecnología DVR. Rogers cree que las macro-tendencias en la industria del entretenimiento en casa - la convergencia de la televisión estándar con la entrega de contenido de vídeo a través de In...Starting at €8.20
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Price Discrimination (Spanish version)
Dhebar, AnirudhCase HBS-116S03StrategyThis note, which is introductory in nature, provides a classification scheme for some of the more common examples of price discrimination. For each case that is discussed, the note characterizes the appropriate market segments, the alternative product "versions," and the differences in the firm's economics from one version to another.Starting at €8.20
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Revenue Management (Spanish version)
Dhebar, Anirudh; Brandenburger, AdamCase HBS-117S09StrategyBegins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there...Starting at €8.20
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Before You Split that CEO/Chair (Spanish version)
Pozen, Robert C.Article HBS-F0604JLeadership and People ManagementWhat's the rationale for dividing the roles of chairman and CEO? Studies show that, usually, doing so has no effect on the company's performance.Starting at €8.20
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Arm Yourself for the Coming Battle over Social Security (Spanish version)
Pozen, Robert C.Article HBS-R0211CEconomicsThe U.S. Social Security system is in deep trouble--and that's not just bad news for your friends and family. It's also bad news for your company. Unless the Social Security system is changed, by 2041 the system will be utterly insolvent. In the next decade, the very prospect of the rising deficit will mean serious pressure on recent tax cuts, higher long-term interest rates, increased pension-funding costs, and other punishing conditions for U.S...Starting at €8.20
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Is It Fair to Blame Fair Value Accounting for the Financial Crisis
Pozen, Robert C.Article HBS-R0911G-EFinanceWhen the credit markets seized up in 2008, many heaped blame on "mark to market" accounting rules, which require banks to write down their troubled assets to the prices they'd fetch if sold on the open market - at the time, next to nothing. Recording those assets below their "true" value, critics argued, drove financial institutions toward insolvency. Proponents of marking to market, on the other hand, said it exposed executives' bad decisions. I...Starting at €8.20
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The Case for Professional Boards
Pozen, Robert C.Article HBS-R1012B-ELeadership and People ManagementWhen the world's largest financial institutions had to be rescued from insolvency in 2008, many experts laid the blame at the feet of corporate boards. But insufficient board oversight is a problem that had supposedly been solved in 2002. As the United States reeled from the blatant failures of corporate governance at Enron and WorldCom, Congress passed the famous Sarbanes-Oxley Act to prevent such failures from happening again. The new rules loo...Starting at €8.20