HBSP (USA)
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Cray Research, Inc. (Spanish Version)
Aguilar, Francis J.; Brainard, Caroline E.Case HBS-306S14Knowledge and CommunicationCray Research se enfrenta a varios problemas de gestión, como resultado de un crecimiento rápido y la necesidad de un crecimiento continuo. Temas a tratar incluyen: 1) si Cray debe ser un marketing o una compañía de tecnología; 2) la competencia nueva y poderosa; 3) productos para ofrecer como Cray se mueve fuera de su segmento de mercado inicial; 4) dolores de crecimiento (es decir, la cultura corporativa, comunicaciones, etc.) y 5) ¿hay "vida d...Starting at €8.20
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Hospital Services (Spanish version)
Aguilar, Francis J.; Bhambri, ArvindCase HBS-307S17StrategyThe main issue has to do with the lack of fit or incompatibility between the early environmental requirements for strategy and the cultural constraints on the organization. Describes the internal resistance to the proposed changes and top management's efforts to resolve the contradictory requirements of strategy and culture. A second major issue concerns the challenge facing a general manager who has been given responsibility for operationalizing...Starting at €8.20
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Racial Discrimination on Airbnb: The Role of Platform Design, Teaching Note
Luca, MichaelTeaching Note HBS-920039-ETeaching note for case 920051.Starting at €0.00
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The Role of Experiments in Organizations
Luca, MichaelTeaching Note HBS-920044-EThis note outlines the structure and content of a four-class module-The Role of Experiments in Organizations-that is designed to introduce students to the role of experimental methods in managerial decisions.Starting at €0.00
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Behavior Change for Good
Bazerman, Max H.; Luca, Michael; Lawrence, MarieCase HBS-920049-EStarting at €8.20
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Aibnb (A) and (B), Teaching Note
Edelman, Benjamin; Luca, MichaelTeaching Note HBS-912021-EInformation TechnologiesTeaching Note for 912019 and 912020.Starting at €0.00
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Behavioural Insights Team (B)
Luca, Michael; Rooney, PatrickCase HBS-915025-EMarketingExamines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexa...Starting at €5.74
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Launching Yelp Reservations (B)
Luca, Michael; Mohan, Kevin P.; Rooney, PatrickCase HBS-916004-EStarting at €5.74
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Behavioural Insights Team (A) and (B), Teaching Note
Luca, Michael; Rooney, PatrickTeaching Note HBS-916050-EMarketingTeaching note for cases 915024 and 915025. The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter tha...Starting at €0.00
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Managing Diversity and Inclusion at Yelp (B)
Luca, Michael; Schwartzstein, Joshua R.; Subramani, GauriCase HBS-918012-ELeadership and People ManagementStarting at €5.74