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El rediseño del servicio en South Devon NHS Trust (A)
Battilana, Julie; D'Aunno, Thomas; Carrick, Anne-Marie; Gilmartin, Mattia J.Case INSEAD-5351ASPLeadership and People ManagementEste caso muestra cómo Fiona Jenkins, Jefa de fisioterapia para el sur de Devon Servicios de Salud, revisó y rediseñó la vía de atención del servicio de carrera. Tenía sólo cuatro meses para presentar una propuesta y ponerla en práctica de acuerdo con las directrices del National Service Framework (NSF). Estas directrices especifican que un especialista en accidente cerebrovascular debe examinar a todos los individuos ingresados con diagnóstico d...Starting at €8.20
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Peter Arnell, Country Manager for Italy (Brief Case) (Spanish version)
Bartlett, Christopher A.; Barlow, Benjamin H.Case HBS-414S07StrategyWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC (heating, ventilation, and air conditioning) industry, with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously Clayton's successful country manager for t...Starting at €8.20
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The Competitive Battle Continues (Spanish version)
Bartlett, Christopher A.Case HBS-914S12StrategyDescribes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive advantage of the other. The case shows how each is faced to restructure as its competitive advantage erodes.Starting at €8.20
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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Kentucky Fried Chicken (Japan) Ltd. (Spanish version)
Bartlett, Christopher A.; Rangan, U. SrinivasaCase HBS-318S12StrategyDescribes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful. In doing so, Weston ignores or circumvents policies and control from KFC's headquarters and becomes very upset when more sophisticated planning, coordination, and control systems be...Starting at €8.20
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Marie Trellu-Kane en Unis-Cité
Anteby, Michel; Battilana, Julie; Pache, Anne-ClaireCase HBS-418S05Leadership and People ManagementEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Marie-Trellu Kane está tratando de decidir cómo Unis-Cite debe responder al anuncio del presidente francés Jacques Chirac en 2005 de un nuevo programa nacional de servicio civil voluntario. Desde 1994,...Starting at €8.20
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Asea Brown Boveri (Spanish version)
Simons, Robert L.; Bartlett, Christopher A.Case HBS-102S43StrategyIn 1987, two European rivals--Asea AB of Sweden and BBC Brown Boveri Ltd. of Switzerland--merged to form Asea Brown Boveri. The new company employed 150,000 employees in 850 legal entities operating in 140 countries. The case describes the challenges facing Percy Barnevik--the organization's leader--and how he resolved those challenges through staffing, communicating priorities, new structural alignments, and information and reporting systems.Starting at €8.20
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Microsoft: Competir por el talento (B)
Bartlett, Christopher A.; Glinska, MegCase HBS-302S06Knowledge and CommunicationComplementa el caso (A).Starting at €5.74
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Developing People and Products (Spanish version)
Bartlett, Christopher A.; Wozny, MegCase HBS-302S17StrategyWith a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the company with a major source of competitive advantage. It looks at employee development, motivation, and retention efforts in one of Microsoft's product groups. Dissatisfied with his pro...Starting at €8.20
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Corning, Inc.: una Red de Alianzas
Bartlett, Christopher A.; Nanda, AshishCase HBS-302S20StrategyDescribe las acciones de James Houghton en asumir el papel de CEO en Corning en medio de una recesión. No sólo debe girar en torno a los resultados de explotación, sino que también debe revitalizar una organización desmoralizada y establecer una nueva dirección clara, estratégica. De este modo, el caso se centra en el papel cambiante de alianzas y asociaciones en las operaciones de Corning. Cada vez más, se están pasando de un papel secundario en...Starting at €8.20