HBSP (USA)
-
Lofty Missions, Down-to-Earth Plans (Spanish version)
Rangan, V. KasturiArticle HBS-R0403JBusiness Ethics and Corporate Social ResponsibilityMost nonprofits make program decisions based on a mission rather than a strategy. They rally under the banner of a particular cause. And because their causes are so worthwhile, they support any programs that are related to their core missions. It's hard to fault people for trying to improve the state of the world, but that approach to making decisions is misguided. Acting without a clear, long-term strategy can stretch an agency's core capabiliti...Starting at €8.20
-
Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
-
Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
-
Raymond Jetson's MetroMorphosis ... Baton Rouge, Teaching Note
Kanter, Rosabeth Moss; Hamilton, Tessa Natanay; Malone, Ai-Ling JamilaTeaching Note HBS-316033-ETeaching note for case 315057. Building on his successes as a politician and preacher in Baton Rouge, Louisiana, Rev. Raymond Jetson sought to empower Baton Rouge citizens to innovate solutions for their community challenges. After stepping down as the head of the Louisiana Family Recovery Corps, Jetson became interested in the Advanced Leadership Initiative (ALI) at Harvard University. When his ALI cohort expressed interest in visiting his home...Starting at €0.00
-
David Weinstein and Write the World, Teaching Note
Hamilton, Tessa Natanay; Malone, Ai-Ling Jamila; Kanter, Rosabeth MossTeaching Note HBS-316037-ETeaching note for case 314030. Following a successful career as a lawyer, Chief Administrative Officer of Fidelity Investments, and law school instructor, David Weinstein became a 2011 Advanced Leadership Fellow at Harvard University. During his Advanced Leadership Fellowship he conceived an idea to promote opportunities for students to engage in identity exploration and skill development through his venture, Write the World. This online platfor...Starting at €0.00
-
Harvey Freishtat and Conversations about End-of-Life Care, Teaching Note
Malone, Ai-Ling Jamila; Hamilton, Tessa NatanayTeaching Note HBS-ALI006-ETeaching note for case 316050.Starting at €0.00
-
Carol Johnson and U.S. School Superintendent Tenure, Teaching Note
Malone, Ai-Ling Jamila; Hamilton, Tessa NatanayTeaching Note HBS-ALI011-ETeaching note for case ALI001.Starting at €0.00
-
Bernd Sterzel en la IV Medizinische Klinik (A)
Hill, Linda A.; Conrad, Melinda B.Case HBS-417S07Leadership and People ManagementDespués de 10 años de funcionamiento de un pequeño laboratorio en la Escuela de Medicina de Yale, el Dr. Bernd R. Sterzel asume el liderazgo de una clínica de nefrología en Nuremberg y Erlangen, Alemania. En sus ambiciosos esfuerzos para transformar la clínica en una institución líder en investigación académica, se encuentra con numerosos retos asociados a la gestión de la asistencia sanitaria en un contexto medicina socializada.Starting at €8.20
-
Bernd Sterzel en la IV Medizinische Klinik (B)
Hill, Linda A.; Conrad, Melinda B.Case HBS-417S08Leadership and People ManagementComplementa el caso (A).Starting at €5.74
-
Dell Online (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S31MarketingDell comenzó el comercio en línea para sus ordenadores en 1996, y para 1997 había alcanzado una tasa de ventas de $ 3 millones al día. El caso describe el proceso interno que dio lugar a estos resultados dramáticos y plantea la cuestión de cómo la empresa debe aprovechar esta actividad a fin de lograr el 50% de la compañía que está previsto $ 20 mil millones en ventas para el año 2000 a través de los canales de Internet de conocer a Michael Dell....Starting at €8.20