HBSP (USA)
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Burberry in 2014
Elberse, AnitaCase HBS-515054-EMarketingIn February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under Ahrendts and Bailey's partnership, in place since 2006, Burberry's revenues have tripled to more than two billion English pounds, and operating profits have more than doubled. Ahrendts has led Burberry to become a brand that once again stands for luxury and th...Starting at €8.20
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Vogue: Defining the Culture of Fashion
Elberse, Anita; Ferrer, Joseph; Gough, Elizabeth; Katsarou, VictoriaCase HBS-514036-EMarketingIn March 2013, Susan Plagemann, vice president and publisher of Vogue - widely regarded as the world's most influential fashion magazine, and publishing conglomerate Cond Nast's marquee title - is seeking answers to two questions. First, how she can best approach the intensely competitive advertising market in which some competitors in recent times have had two to three times the page growth that Vogue has had? Second, how should she utilize th...Starting at €8.20
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Deber a usted invertir en la cola larga
Elberse, AnitaArticle HBS-R0807HMarketingLa estrategia exitosa es un acercamiento consagrado, sobre todo en los medios de comunicación y entretenimiento. Cuando el espacio es limitado en las tiendas y en los canales de distribución tradicionales, los productores tienden a concentrarse en unas pocas probabilidades más vendidos, con la esperanza de que uno o dos grandes éxitos llevarán el resto de sus listas. Pero el comercio minorista en línea y la digitalización de los bienes de informa...Starting at €8.20
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Raymond Jetson's MetroMorphosis ... Baton Rouge, Teaching Note
Kanter, Rosabeth Moss; Hamilton, Tessa Natanay; Malone, Ai-Ling JamilaTeaching Note HBS-316033-ETeaching note for case 315057. Building on his successes as a politician and preacher in Baton Rouge, Louisiana, Rev. Raymond Jetson sought to empower Baton Rouge citizens to innovate solutions for their community challenges. After stepping down as the head of the Louisiana Family Recovery Corps, Jetson became interested in the Advanced Leadership Initiative (ALI) at Harvard University. When his ALI cohort expressed interest in visiting his home...Starting at €0.00
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David Weinstein and Write the World, Teaching Note
Hamilton, Tessa Natanay; Malone, Ai-Ling Jamila; Kanter, Rosabeth MossTeaching Note HBS-316037-ETeaching note for case 314030. Following a successful career as a lawyer, Chief Administrative Officer of Fidelity Investments, and law school instructor, David Weinstein became a 2011 Advanced Leadership Fellow at Harvard University. During his Advanced Leadership Fellowship he conceived an idea to promote opportunities for students to engage in identity exploration and skill development through his venture, Write the World. This online platfor...Starting at €0.00
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Harvey Freishtat and Conversations about End-of-Life Care, Teaching Note
Malone, Ai-Ling Jamila; Hamilton, Tessa NatanayTeaching Note HBS-ALI006-ETeaching note for case 316050.Starting at €0.00
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Carol Johnson and U.S. School Superintendent Tenure, Teaching Note
Malone, Ai-Ling Jamila; Hamilton, Tessa NatanayTeaching Note HBS-ALI011-ETeaching note for case ALI001.Starting at €0.00
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Bernd Sterzel en la IV Medizinische Klinik (A)
Hill, Linda A.; Conrad, Melinda B.Case HBS-417S07Leadership and People ManagementDespués de 10 años de funcionamiento de un pequeño laboratorio en la Escuela de Medicina de Yale, el Dr. Bernd R. Sterzel asume el liderazgo de una clínica de nefrología en Nuremberg y Erlangen, Alemania. En sus ambiciosos esfuerzos para transformar la clínica en una institución líder en investigación académica, se encuentra con numerosos retos asociados a la gestión de la asistencia sanitaria en un contexto medicina socializada.Starting at €8.20
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Bernd Sterzel en la IV Medizinische Klinik (B)
Hill, Linda A.; Conrad, Melinda B.Case HBS-417S08Leadership and People ManagementComplementa el caso (A).Starting at €5.74
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Club Atletico Boca Juniors (Spanish version)
Elberse, Anita; Herrero, Gustavo A.; Ballve, AlbertoCase HBS-509S06MarketingClub Atletico Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president Mauricio Macri has significantly increased the club's net worth and annual revenues. However, he faces a constant challenge to remain competitive on and off the field. In November 2006, Ma...Starting at €8.20