HBSP (USA)
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El caso HBR: La Generación Y en la fuerza laboral
Erickson, Tamara J.Article HBS-R0902BLeadership and People ManagementJosh Lewis, un empleado joven en Rising entretenimiento, se siente frustrado porque su jefe, jefe de marketing de Sarah Bennett, no va a escuchar sus ideas sobre el uso de los nuevos medios de comunicación para promocionar las películas. Ella está atrapada en la década de 1990, él piensa que, cuando la gente realmente veían la televisión de la red! Corriendo a través de su misión para una presentación del equipo, trabaja un plan y se lanza al CEO...Starting at €8.20
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Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
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Unconventional Wisdom in a Downturn (Spanish version)
Kaplan, Robert S.; Norton, David P.; Friedman, Stewart D.; Krishnamurthy, BV; Erickson, Tamara J.; Stibel, Jeffrey M.; Delgrosso, PeterArticle HBS-F0812DStrategyWhat best practice challenges the conventional wisdom about what to do in a downturn? We put that question to our team of management bloggers at harvardbusiness.org. This article provides an edited selection of their provocative responses.Starting at €8.20
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Eight Ways to Build Collaborative Teams
Gratton, Lynda; Erickson, Tamara J.Article HBS-R0711F-EThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Executing complex initiatives like acquisitions or an IT overhaul requires a breadth of knowledge that can be provided only by teams that are large, diverse, virtual, and composed of highly educated specialists. The irony is, those same characteristics have an alar...Starting at €8.20
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Li & Fung 2006
McFarlan, F. Warren; Kirby, William C.; Manty, Tracy YuenCase HBS-307077-EService and Operations ManagementDescribes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links thousands of factories in India, China, and elsewhere to nearly a thousand large retailers, primarily in the U.S. and Europe. It basically does the supply-chain job faster and more accurately with the aid of a sophisticated information system th...Starting at €8.20
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Inner Mongolia Yili Group: China's Pioneering Dairy Brand
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy YuenCase HBS-308052-ESetting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against joint venture rivals who benefited from perks granted to "foreign" companies. To set itself apart, Yili focused on research and development and innovative ways to improve the industry. Provi...Starting at €8.20
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Wanxiang Group: A Chinese Company's Global Strategy
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy Yuen; Wong, Keith Chi-hoCase HBS-308058-EWith an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a discerning acquirer of distressed c...Starting at €8.20
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China Netcom: Corporate Governance in China (B)
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy YuenCase HBS-308091-ESupplements the A case [308027]. With its dual listings on the Hong Kong stock market and New York stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman, Zhang Chunjiang, began a program that sought to further develop the company's corporate governance practices to meet international corporate governance standards. The company hoped th...Starting at €5.74