HBSP (USA)
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CLUST.COM: Sueñe Más y Pague Menos
Wathieu, LucCase HBS-502S46MarketingClust es un sitio web de compra del grupo francés. En lugar de la comercialización de productos a los consumidores, Clust es la comercialización de las demandas del consumidor agregados a los fabricantes. En consecuencia, más allá del acto habitual de elegir entre alternativas predefinidas, se espera que los consumidores de criar a sus demandas y crear nuevas ideas de productos, para discutir y apoyar las ideas de los demás, para pedir a sus amig...Starting at €8.20
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Cofidis (Spanish Version)
Wathieu, LucCase HBS-503S16MarketingUn descendiente del catálogo francesa comercializador 3 Suisses, y un patrocinador popular del Tour de Francia, Cofidis vende crédito al consumo a través del teléfono, desafiando a la banca convencional con una política de producto y una estrategia de comunicación que se adapta perfectamente comparativos de la empresa (des) ventajas. Este caso describe: propuesta de producto y el valor Cofidis'; la evolución contexto competitivo y la complejidad ...Starting at €8.20
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Intelliseek (Spanish Version)
Wathieu, Luc; Friedman, AllanCase HBS-510S18MarketingIntelliseek cosechas, filtros, y las minas del contenido de los mensajes enviados por los consumidores en línea y en los foros de discusión y blogs. Para cualquier marca de productos de consumo específico, Intelliseek mide el volumen de trabajo de boca en boca y su valencia (proporción de comentarios positivos y negativos) y produce series de cotizaciones organizado en la forma de un informe de grupo de enfoque. Esta empresa "inteligencia de mark...Starting at €8.20
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Cynthia Carroll at Anglo American (A)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCase HBS-414019-ELeadership and People ManagementIn 2007, Cynthia Carroll, the newly-appointed chief executive of mining giant Anglo American, was considering shutting down mines in South Africa for safety reasons, namely worker fatalities. No company had ever done so before. Carroll felt that operating a company whose goal was anything less than "zero harm" (meaning no fatalities or serious injuries) was unacceptable. As the first woman and non-South African to lead the century-old company, ma...Starting at €8.20
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Cynthia Carroll at Anglo American (B)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCase HBS-414020-ELeadership and People ManagementIn 2007, Cynthia Carroll, the newly-appointed chief executive of mining giant Anglo American, ordered the temporary shutdown of Anglo American Platinum's Rustenburg, South Africa mines in response to a spate of deaths at the operations. The case lays out Carroll's requirements of what had to be done before the Rustenburg mines could restart operations, including the implementation of a new safety program for tens of thousands of workers that call...Starting at €5.74
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Cynthia Carroll at Anglo American (C)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCase HBS-414021-ELeadership and People ManagementWhen Cynthia Carroll, chief executive of Anglo American, ordered the shutdown of the company's Rustenburg, South Africa mines in the summer of 2007, it was just the first of many steps the company would take under her leadership to achieve zero harm. The case describes Carroll's approach to stakeholder relationships (i.e., relationships with the government and unions), how the shutdown was used as a platform to change the culture at Anglo America...Starting at €5.74
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Genzyme Center (C)
Toffel, Michael W.; Sesia, AldoCase HBS-610010-EService and Operations ManagementGenzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green building rating scheme, the CEO charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green bui...Starting at €5.74
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Caesars Entertainment
Hammond, Janice H.; Sesia, AldoCase HBS-615031-EFinanceThis case describes the introduction of a regression analysis model for forecasting guest arrivals to Caesars Palace hotel in Las Vegas, Nevada. The company will use the forecast to staff the front desk in the hotel. The staff is unionized and the company has little flexibility to change staffing levels on a short-term basis. The case is set in the context of industry overcapacity and lower customer demand. The case describes several models that ...Starting at €8.20
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Environmental Platform LEEDership at USGBC
Toffel, Michael W.; Simcoe, Timothy S.; Sesia, AldoCase HBS-618027-EStrategyBy 2018, it was clear that U.S. Green Building Council (USGBC) had significantly contributed to the growth of green building, and over its 25-year history had become a powerful brand in the construction sector with its Leadership in Energy and Environmental Design (LEED) standard. Nonetheless, USGBC faced two significant challenges moving forward: maintaining LEED's leadership position as the green building standard in the U.S., and increasing th...Starting at €8.20
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BlackRock (C): Integrating BGI
Gulati, Ranjay; Rivkin, Jan W.; Sesia, AldoCase HBS-717406-EStrategyThis (C) case is a supplement to HBS case no. 717-404 "BlackRock (A): Selling the Systems?"Starting at €5.74