HBSP (USA)
-
Thomas Green: Power, Office Politics and a Career in Crisis
Sasser, W. Earl, Jr.; Beckham, HeatherCase HBS-2095-ELeadership and People ManagementTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The case describes the dilemma of a markStarting at €8.20
-
Putting the Service-Profit Chain to Work (HBR Classic) (Spanish version)
Heskett, James L.; Jones, Thomas O.; Loveman, Gary W.; Sasser, W. Earl, Jr.; Schlesinger, Leonard A.Article HBS-R0807LService and Operations Managementinvestment in people, technology that supports frontline workers, revamped recruiting and training practices, and compensation linked to performance. They also express a vision of leadership in somewhat unconventional terms, referring to an organization's "patina of spirituality" and the "importance of the mundane." In this article, Heskett, Jones, Loveman, Sasser, and Schlesinger take a close look at the links in the service-profit chain, which...Starting at €8.20
-
Caso de estudio: Desafiar al jefe o desistir
Sasser, W. Earl, Jr.Article HBS-R1105MKnowledge and CommunicationTom Green, un ejecutivo de ventas joven agresivo en el autoservicio de la compañía kiosco Muestra D7, ha sido ascendido a especialista senior de marketing por Shannon McDonald, su vicepresidente división. Shannon había advertido a Tom que estaba tomando una oportunidad con él y que tendría que aprender rápido y trabajar bien con su nuevo jefe, Frank Davis, que no habría elegido a Tom por la posición. En el trabajo, Tom se encuentra en desacuerdo ...Starting at €8.20
-
Au Bon Pain: The French Bakery Cafe, the Partner/Manager Program (Spanish Version)
Sasser, W. Earl, Jr.; Lytle, Lucy N.Case HBS-617S08Service and Operations ManagementEn los últimos años, Au Bon Pain (ABP), una cadena de lujo panaderías cafés franceses / sándwich con sede en Boston, enfrenta una serie de problemas de recursos humanos endémica de la industria de comida rápida (es decir, una escasez de trabajo que hacía difícil atraer y mantener la calidad del personal de la tripulación y los candidatos de gestión, una gestión de personal entrenado en forma inadecuada, y la alta rotación). Para hacer frente al "...Starting at €8.20
-
In a Different World (Spanish version)
Heskett, James L.; Sasser, W. Earl, Jr.Case HBS-911S02This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's LaGuardia airport, which does not fit the airline's profile for cost, ease of service, and other factors. The bigger issue is how the org...Starting at €8.20
-
Expansion Strategy (Spanish version)
Sasser, W. Earl, Jr.; Kazan, BrentCase HBS-412S09Service Management, Operations Management, Aggregate Planning, Capacity Planning, Pricing Strategy, Production Controls, Seasonal Demand and Resort ManagementStarting at €8.20
-
Developing a New Compensation Plan (Spanish version)
Sasser, W. Earl, Jr.; Shelton, RachelCase HBS-412S26A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store managers to planning the menu. Management is concerned that employee turnover is high, customer satisfaction is decreasing, and revenue growth is flat. The newly hired human resources lea...Starting at €8.20
-
La organización del negocio de productos para el consumidor de HP: la distribución de impresoras por Internet
Lal, Rajiv; Prescott, Edith D.; Kalyanam, KirthiCase HBS-502S32MarketingEn la primavera de 1998, Pradeep Jotwani, vicepresidente y director general de la Organización de Empresas de Productos de Consumo de Hewlett-Packard Co. (HP), estaba contemplando el éxito cada vez mayor del comercio electrónico y sus implicaciones para su división. El grupo de productos de consumo había comenzado a vender impresoras restauradas a través de un centro de venta de Internet en diciembre de 1997, pero ahora se Jotwani considerando un...Starting at €8.20
-
Omnitel Pronto Italia (Spanish Version)
Lal, Rajiv; Knoop, Carin-Isabel; Raju, SumaCase HBS-503S15MarketingDescribe la situación que enfrentan los Omnitel pronto después del lanzamiento de sus servicios de telecomunicaciones móviles en Italia en diciembre de 1995. Compitiendo contra el monopolio italiano, TIM, Omnitel había posicionado sus servicios a ser mejor en la dimensión de calidad. Sin embargo, las ventas fueron significativamente por debajo de las expectativas. Con el fin de desarrollar una nueva estrategia, Omnitel realizó una amplia investig...Starting at €8.20
-
Harrah's Entertainment, Inc. (Spanish version)
Lal, Rajiv; Carrolo, Patricia MartoneCase HBS-503S69MarketingHe wanted to know how much these marketing efforts had contributed to Harrah's overall performance and whether these marketing results were a one-shot event or could be achieved year after year, especially as the competition introduced similar programs.Starting at €8.20