HBSP (USA)
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La organización del negocio de productos para el consumidor de HP: la distribución de impresoras por Internet
Lal, Rajiv; Prescott, Edith D.; Kalyanam, KirthiCase HBS-502S32MarketingEn la primavera de 1998, Pradeep Jotwani, vicepresidente y director general de la Organización de Empresas de Productos de Consumo de Hewlett-Packard Co. (HP), estaba contemplando el éxito cada vez mayor del comercio electrónico y sus implicaciones para su división. El grupo de productos de consumo había comenzado a vender impresoras restauradas a través de un centro de venta de Internet en diciembre de 1997, pero ahora se Jotwani considerando un...Starting at €8.20
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Omnitel Pronto Italia (Spanish Version)
Lal, Rajiv; Knoop, Carin-Isabel; Raju, SumaCase HBS-503S15MarketingDescribe la situación que enfrentan los Omnitel pronto después del lanzamiento de sus servicios de telecomunicaciones móviles en Italia en diciembre de 1995. Compitiendo contra el monopolio italiano, TIM, Omnitel había posicionado sus servicios a ser mejor en la dimensión de calidad. Sin embargo, las ventas fueron significativamente por debajo de las expectativas. Con el fin de desarrollar una nueva estrategia, Omnitel realizó una amplia investig...Starting at €8.20
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Harrah's Entertainment, Inc. (Spanish version)
Lal, Rajiv; Carrolo, Patricia MartoneCase HBS-503S69MarketingHe wanted to know how much these marketing efforts had contributed to Harrah's overall performance and whether these marketing results were a one-shot event or could be achieved year after year, especially as the competition introduced similar programs.Starting at €8.20
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The Best Advice I Ever Got: Linda Mason
Dowling, Daisy WademanArticle HBS-F0809D-ELeadership and People ManagementThe chairman and founder of Bright Horizons Family Solutions heeded the wisdom of visionary real estate developer James Rouse: Make your passions central to your life. By doing that, she has created a highly successful company with employees who are driven by its mission to give children the best possible start in life.Starting at €8.20
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The Best Advice I Ever Got: Maureen Chiquet
Dowling, Daisy WademanArticle HBS-F0811D-ELeadership and People ManagementThe CEO of Chanel recalls her days as a young merchant, when she was taken to task by a powerful executive for not listening. Twenty years later, his words still profoundly affect the way she thinks about her company's products and interacts with customers, employees, and other stakeholders.Starting at €8.20
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DineEquity Chairman and CEO Julia A. Stewart on leaders as teachers
Stewart, Julia A.; Dowling, Daisy WademanArticle HBS-F0903J-ELeadership and People ManagementThe chairman and CEO of DineEquity, the restaurant company that owns the Applebee's and IHOP brands, says the key to managing for performance across more than 3,300 sites is to turn the workplace into a classroom. "When employees feel like they're learning," she says, "they become more enthusiastic about their work, and that shows through to the customer in a hundred different ways."Starting at €8.20
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The Best Advice I Ever Got: William P. Lauder (Spanish version)
Dowling, Daisy WademanArticle HBS-F0805DLeadership and People ManagementThe president and CEO of Estee Lauder Companies learned the importance of time management back when he worked under U.S. treasury secretary Donald Regan. The lesson sounds simple, but it has shaped his approach to strategy and his philosophy on motivating people.Starting at €8.20
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Philips: The Shift to Value
Lal, Rajiv; Johnson, ScottCase HBS-517045-EMarketingStarting at €8.20
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GE Digital
Lal, Rajiv; Johnson, ScottCase HBS-517063-EMarketingKnown for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted that the company will generate $15 billion in digital revenues by 2020. What steps does GE need to take to reach their goal?Starting at €8.20
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Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home
Lal, Rajiv; Johnson, ScottCase HBS-518035-EMarketingAmazon, Google, and Apple all offer their own smart speaker. The devices represent the each firm's entry point into the connected home market. All three companies come into the space with their own strenghs and weaknesses. Who will win?Starting at €8.20