HBSP (USA)
- Case
Longchamp
Collection: HBSP (USA)Ref.: HBS-316086-EPublished: Jun 15, 2016Reviewed: Jul 21, 2017Format: PDFPages: 24Language: English - Case
Predicting Consumer Tastes with Big Data at Gap
Collection: HBSP (USA)Ref.: HBS-517115-EPublished: May 30, 2017Reviewed: Mar 19, 2018Format: PDFPages: 27Language: English - Case
Brand Portfolio Strategy and Brand Architecture
By Avery, JillCollection: HBSP (USA)Ref.: HBS-517021-EPublished: Aug 24, 2016Reviewed: Jul 31, 2017Format: PDFPages: 25Language: English - Case
L'Oreal: Global Brand, Local Knowledge
Collection: HBSP (USA)Ref.: HBS-311118-EPublished: Aug 6, 2011Reviewed: May 21, 2012Format: PDFPages: 14Language: English - Case
HubSpot: Lower Churn though Greater CHI
Collection: HBSP (USA)Ref.: HBS-110052-EPublished: Jan 30, 2010Reviewed: Mar 6, 2013Format: PDFPages: 20Language: English - Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Armarium: Luxury Fashion Brands for Rent
Collection: HBSP (USA)Ref.: HBS-518047-EPublished: Dec 13, 2017Reviewed: Mar 6, 2019Format: PDFPages: 20Language: English - Case
Adeo Health Science: Turning a Product into a Brand
Collection: HBSP (USA)Ref.: HBS-518065-EPublished: Jan 7, 2018Reviewed: May 20, 2019Format: PDFPages: 18Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Case
Understanding the Brand Equity of Nestl Crunch Bar (B): Data Analysis
Collection: HBSP (USA)Ref.: HBS-519062-EPublished: Jan 13, 2019Format: PDFPages: 21Language: English