HBSP (USA)
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How to Bounce Back from Adversity (Spanish version)
Margolis, Joshua D.; Stoltz, Paul G.Article HBS-R1001ELeadership and People Managementhow to manage corporate transformation, what we understand about personal resilience, whether the United States can reclaim its leadership role in innovation and invention, and how executives in strategy and marketing are reconceiving the work they do.Starting at €8.20
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Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCase HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Starting at €8.20
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Workplace Safety at Alcoa (A) (Spanish Version)
Clark, Kim B.; Margolis, Joshua D.Case HBS-604S19Service and Operations ManagementExamina el desafío que enfrentan los gerentes de una planta de fabricación de aluminio grande en su campaña para mejorar la seguridad en el trabajo. El CEO de la compañía ha hecho de la seguridad una prioridad. La planta ha hecho grandes progresos en la reducción de la tasa de lesiones, pero ahora se enfrenta a la necesidad de acelerar su mejora. Para ello se requiere el director de seguridad a tener en cuenta el progreso hasta la fecha y analiza...Starting at €8.20
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Avi Kremer (Spanish Version)
Margolis, Joshua D.; Wetzel, MarkCase HBS-417S12Leadership and People ManagementSi usted fue diagnosticado con una enfermedad terminal, ¿cómo respondería y qué haría usted con su tiempo restante? Avi Kremer contempla cuatro opciones para dedicarse por 18 meses después de ser diagnosticado con ELA. Su experiencia hasta ahora y las elecciones que se enfrenta a una visión de crianza en la construcción de la resiliencia y la búsqueda de propósito. Los documentos del caso la historia personal de Kremer, antes y después del diagnó...Starting at €8.20
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Inbound Marketing and Web 2.0 (Spanish version)
Steenburgh, Thomas; Avery, Jill; Dahod, NaseemCase HBS-510S08Marketingdeveloping market segmentation and targeting strategies to decide which customer to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether traditional outbound marketing methods need to be employed to accelerate growth.Starting at €8.20
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¡Promociónate!
Steenburgh, Thomas; Norton, Michael I.Case HBS-515S04MarketingLos ayuda a desarrollar un discurso de ascensor para su activo más importante - a sí mismos. Antes de clase, los estudiantes se les pide que entrevistar a un posible empleador y para desarrollar campos de ascensor preliminares. Una vez en clase, los estudiantes trabajan a través de un ejercicio que ayuda a definir sus campos de ascensor y comprender mejor varios principios clave de marketing. Conduce a una discusión interesante y estimulante.Starting at €8.20
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Do Well by Doing Good Don't Count on It
Margolis, Joshua D.; Elfenbein, Hillary AngerArticle HBS-F0801D-EResearch over 35 years shows only a weak link between socially responsible corporate behavior and good financial performance. However, there's no evidence of risk in doing good, only in being exposed for misdeeds.Starting at €8.20
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Mary Griffin at Derby Foods
Mayo, Anthony J.; Margolis, Joshua D.Case HBS-412040-ELeadership and People ManagementMary Griffin, Vice President of Consumer Products, must provide feedback to one of her direct reports, Simon York. York is a strong performer, but he has displayed some poor interpersonal skills in the manner in which he interacts with his team and the production staff. Griffin needs to provide feedback to help prevent York from derailing in his career at Derby Foods.Starting at €8.20
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Denise Frazer and Paolo Canto: A Case Vignette on Feedback - Denise Frazer's Perspective
Margolis, Joshua D.; Mayo, Anthony J.Case HBS-412045-ELeadership and People ManagementDenise Frazer and Paolo Canto, two HBS students, have decided to give each other feedback on their class participation. While Denise believes that she has provided concrete, actionable feedback to Paolo, she does not feel that Paolo is reciprocating. His feedback is general and superficial. Denise and Paolo have set a time to meet to discuss their latest class participation, and Denise has decided to use this time to address her issues with Paolo...Starting at €8.20
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Feedback and Coaching Workshop, Teaching Note
Margolis, Joshua D.; Mayo, Anthony J.Teaching Note HBS-413016-ELeadership and People ManagementTeaching Note for 412039, 412040, 412041, 412042, 412045 and 412046.Starting at €0.00