HBSP (USA)
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Market Analysis
Lovelock, Christopher H.Case HBS-576056-EMarketingDescribes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an introductory marketing course using case materials.Starting at €8.20
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Maximizing Revenues in the Minor Leagues (Spanish version)
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-209S22MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more c...Starting at €8.20
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The Board of Directors at Market Basket (Spanish Version)
Lorsch, Jay W.; McTague, EmilyCase HBS-419S28Leadership and People ManagementEl lanzamiento de Market Basket CEO Arthur T. Demoulas por su primo, Arthur S. Demoulas, y los directores afiliados a Arthur levantó protestas de los empleados a lo largo de la cadena de tiendas de comestibles. especialistas de la industria estiman que el Market Basket estaba perdiendo cerca de $ 10 millones cada uno día en el negocio perdido y el inventario, debido a las protestas. Una larga historia de batallas legales había destruido la relaci...Starting at €8.20
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McKinsey & Co.-Protecting its Reputation (B) (Spanish version)
Lorsch, Jay W.; McTague, EmilyCase HBS-420S12Leadership and People ManagementOn Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda, discussed the Galleon Group insider-trading trial and the recent allegations against the Firm's former Managing Director, Rajat Gupta. Three months earlier Senior Partner, Anil Kumar, ple...Starting at €5.74
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McKinsey & Co.-Protecting its Reputation (A) (Spanish version)
Lorsch, Jay W.; McTague, EmilyCase HBS-415S21Leadership and People ManagementOn Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda, discussed the Galleon Group insider-trading trial and the recent allegations against the Firm's former Managing Director, Rajat Gupta. Three months earlier Senior Partner, Anil Kumar, ple...Starting at €8.20
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Governance and Sustainability at Nike (B) (Spanish version)
Paine, Lynn S.; Hsieh, Nien-he; Adamsons, LaraCase HBS-316S01StrategyTwo members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social concerns from its origins in student protests against labor conditions in the supply chain in the 1990s through the development of a board-level corporate responsibility (CR) committ...Starting at €5.74
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Global Sourcing at Nike
Hsieh, Nien-he; Toffel, Michael W.; Hull, OliviaCase HBS-619008-EBusiness Ethics and Corporate Social ResponsibilityThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). This case explores the evolution of Nike's global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers' factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike's Global Sourcing and Manufacturing...Starting at €8.20
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Governance and Sustainability at Nike (B)
Paine, Lynn S.; Hsieh, Nien-he; Adamsons, LaraCase HBS-313147-EKnowledge and CommunicationTwo members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmentaStarting at €5.74
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Responsibilities to Employees
Hsieh, Nien-heCase HBS-315067-EBusiness Ethics and Corporate Social ResponsibilityThe note provides a framework to conceptualize managers' responsibilities to employees in relation to economic, legal and ethical considerations. The note frames the central ethical challenge for managers as exercising power in a fair manner. The fair exeStarting at €8.20
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Responsibilities to Society
Hsieh, Nien-heCase HBS-317065-EBusiness Ethics and Corporate Social ResponsibilityThis module note for students outlines an approach to help managers deliver on their responsibilities in relation to society. The approach frames these responsibilities in terms of potential harms to third parties beyond investors, customers, and employeeStarting at €8.20