HBSP (USA)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S11Published: Jul 28, 1989Reviewed: Dec 14, 1990Format: PDFPages: 15Language: Spanish - Book Chapter
Consumption: The Happiness of Pursuit--The Implications for Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7853BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Information: Knowledge Is Power--Leveraging Information in the Consumer and Political Marketplaces
Collection: HBSP (USA)Ref.: HBS-7855BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Inclusion: The More the Merrier--Why It's Important in Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7857BC-EPublished: Dec 28, 2007Format: PDFPages: 28Language: English - Book Chapter
Why Satisfaction Surveys Fail
Collection: HBSP (USA)Ref.: HBS-8177BC-EPublished: Feb 19, 2008Format: PDFPages: 26Language: English - Book Chapter
Bad Profits, Good Profits, and the Ultimate Question
Collection: HBSP (USA)Ref.: HBS-8185BC-EPublished: Feb 19, 2008Format: PDFPages: 29Language: English - Book Chapter
From Score to System: How the Net Promoter Score (NPS) Grew from a Metric to a Management System
Collection: HBSP (USA)Ref.: HBS-8573BC-EPublished: Sep 20, 2011Format: PDFPages: 20Language: English - Book Chapter
The Measure of Success: How Intuit Became a "Net Promoter" Company--And Boosted Its Profits Through Increased Customer Loyalty
Collection: HBSP (USA)Ref.: HBS-8575BC-EPublished: Sep 20, 2011Format: PDFPages: 19Language: English - Case
Pondering Price Promotion (Spanish version)
Collection: HBSP (USA)Ref.: HBS-410S12Published: Sep 22, 2009Format: PDFPages: 11Language: Spanish - Case
Analyzing Growth Opportunities (Brief Case) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-411S06Published: May 5, 2010Format: PDFPages: 12Language: Spanish