HBSP (USA)
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Lenovo Adquiere los PC de IBM: desafios de integración
Fubini, David G.; Snively, ChristineCase HBS-418S10Leadership and People ManagementEn diciembre de 2004, el fabricante de computadoras chino Lenovo anunció la compra de la división de PC de IBM. En ese momento, algunos observadores de la industria se mostraron optimistas sobre la fusión de estas entidades con las culturas de las empresas aparentemente opuestas. ¿Cómo deben las dos entidades plan para integrar?Starting at €8.20
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CLUST.COM: Sueñe Más y Pague Menos
Wathieu, LucCase HBS-502S46MarketingClust es un sitio web de compra del grupo francés. En lugar de la comercialización de productos a los consumidores, Clust es la comercialización de las demandas del consumidor agregados a los fabricantes. En consecuencia, más allá del acto habitual de elegir entre alternativas predefinidas, se espera que los consumidores de criar a sus demandas y crear nuevas ideas de productos, para discutir y apoyar las ideas de los demás, para pedir a sus amig...Starting at €8.20
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Cofidis (Spanish Version)
Wathieu, LucCase HBS-503S16MarketingUn descendiente del catálogo francesa comercializador 3 Suisses, y un patrocinador popular del Tour de Francia, Cofidis vende crédito al consumo a través del teléfono, desafiando a la banca convencional con una política de producto y una estrategia de comunicación que se adapta perfectamente comparativos de la empresa (des) ventajas. Este caso describe: propuesta de producto y el valor Cofidis'; la evolución contexto competitivo y la complejidad ...Starting at €8.20
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Intelliseek (Spanish Version)
Wathieu, Luc; Friedman, AllanCase HBS-510S18MarketingIntelliseek cosechas, filtros, y las minas del contenido de los mensajes enviados por los consumidores en línea y en los foros de discusión y blogs. Para cualquier marca de productos de consumo específico, Intelliseek mide el volumen de trabajo de boca en boca y su valencia (proporción de comentarios positivos y negativos) y produce series de cotizaciones organizado en la forma de un informe de grupo de enfoque. Esta empresa "inteligencia de mark...Starting at €8.20
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How to Stop Customers from Fixating on Price
Bertini, Marco; Wathieu, LucArticle HBS-R1005F-EMarketingSurprisingly, your best tool for getting customers to see beyond price may be the price itself. New research finds that four pricing moves in particular can cause buyers to stop treating your offering as a commodity and instead consider its quality and relevance to their individual needs. You can change the basis of your pricing structure, as Goodyear did when it priced tires according to how many miles they would last. You can stimulate curiosit...Starting at €8.20
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Aspen Skiing Company (B)
Toffel, Michael W.; van Sice, StephanieCase HBS-611003-EEconomicsHaving begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public rela...Starting at €5.74
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Aspen Skiing Company (C)
Toffel, Michael W.; van Sice, StephanieCase HBS-611018-EEconomicsHaving begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities often garner media attention, which can promote its causes. But these initiatives, which attempt to compel other firms to improve their environmental performance, risk a public rela...Starting at €5.74
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The Cage-Free Egg Movement
Toffel, Michael W.; van Sice, StephanieCase HBS-611021-EEconomicsDescribes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses, and announcements by some companies to shift egg purchases or sales from conventional to alternative production methods.Starting at €8.20
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Pret A Manger
Frei, Frances X.; Goldberg, RIck; van Sice, StephanieCase HBS-612033-EService and Operations ManagementPret A Manger, a London-based chain of sandwich shops, was known for its fast, genuine service and pre-packaged sandwiches prepared on-site daily. Instructed by its board to grow at 15 percent per year, Pret considered opening "twin" shops in locations too small to contain kitchens; these shops would receive sandwich deliveries throughout the day from a nearby "parent" shop. Would Pret's employees and customers accept twin shops or view them as c...Starting at €8.20
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EnerNOC: DemandSMART
Toffel, Michael W.; Fabrizio, Kira; van Sice, StephanieCase HBS-613036-EEconomicsEnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess capacity to electric utilities. The company is facing an upheaval in the energy markets due to the dramatic growth in natural gas fracking and the resulting increase in natural gas su...Starting at €8.20