HBSP (USA)
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CV Ingenuity (A): How to Evaluate the Commercial Viability of New Health Care Technologies
Herzlinger, Regina E.; Otazo, AndrewCase HBS-315045-EEntrepreneurshipA medical device startup seeks to complete its clinical trials with very little startup funding and a small staff when compared to its competitors.Starting at €8.20
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Human-Centered Service Design (Spanish version)
Buell, Ryan W.; Otazo, AndrewCase HBS-617S03Service and Operations ManagementTeach this case online with new suggestions added to the Teaching Note. This case study includes mandatory video elements, which are integrated into the pre-class assignment for students and the classroom teaching plan for instructors. Information on how to access and use these multimedia components is included in the Teaching Note. The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and pr...Starting at €8.20
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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Financial Accounting Reading: Market and Regulatory Institutions, Debrief Slides
Narayanan, V.G.Case HBS-5101-EAccounting and ControlDebrief Slides for Product #5094.Starting at €8.20
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Henkel Iberica (A) and (B), Teaching Note
Martinez-Jerez, F. Asis; Narayanan, V.G.Teaching Note HBS-107078-EService and Operations ManagementTeaching note to (105-023) and (105-024).Starting at €0.00
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Executive Renumeration at Reckitt Benckiser plc, Teaching Note
Narayanan, V.G.Teaching Note HBS-108063-ELeadership and People ManagementTeaching Note for [104-062].Starting at €0.00
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Kim Park (B): Liabilities, Teaching Note
Hawkins, David F.; Narayanan, V.G.; Miller, Gregory S.Teaching Note HBS-110021-EAccounting and ControlTeaching Note for [110018].Starting at €0.00
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Sniffing Out Opportunities at PetSmart
Narayanan, V.G.; Brem, LisaCase HBS-110025-EAccounting and ControlThe pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop their own Balanced Scorecards and strategy maps for the two companies.Starting at €8.20
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Sara Campbell Ltd. (C)
Autrey, Romana L.; Narayanan, V.G.; Rozovsky, JuliaCase HBS-110034-ELeadership and People ManagementSupplements the Sara Campbell Ltd. (A) and (B) cases by revealing the aftermath of issues presented in the (B) case. The students are given context to discuss how this situation could have been prevented.Starting at €5.74