HBSP (USA)
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Light Beer Decision (Spanish version)
Cyr, Linda A.; Lassiter, Joseph B.; Roberts, Michael J.Case HBS-805S04EntrepreneurshipBoston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and introduces the ZMET. Includes color exhibits.Starting at €8.20
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Note on Managing the Growing Venture (Spanish version)
Hamermesh, Richard G.; Heskett, James L.; Roberts, Michael J.Case HBS-808S03EntrepreneurshipFocuses on the strategic and organizational challenges that confront growing enterprises and the entrepreneurs who lead them. Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. A rewritten version of an earlier note.Starting at €8.20
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RBS Group Investment Memorandum (Spanish version)
Roberts, Michael J.Case HBS-811S08EntrepreneurshipThe Walnut Group's investigation of the RBS Group, a young software company is described. The RBS business plan is also included.Starting at €8.20
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Analyzing New Venture Opportunities (Spanish Version)
Roberts, Michael J.Case HBS-816S01EntrepreneurshipLa nota describe un proceso sistemático para enmarcar y la investigación de las cuestiones que deben ser analizadas en el curso de considerar una nueva idea de riesgo.Starting at €8.20
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Caroline Regis at Excel Systems (Spanish version)
Mayo, Anthony J.; Roberts, Michael J.Case HBS-917S17Leadership and People Managementoutsourcing. Regis is threatened by the diminution in the role of in-house manufacturing and by the VP for Supply Chain Management at Gemini. The case traces Regis's reactions to the proposal. She seems ready to accede to the organizational politics and support the new strategy, only to change her mind and anger her superiors, who thought she would support the plan. She tries to seize control of the situation and threatens to resign if she is no...Starting at €8.20
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Tata Nano - The People's Car (Spanish version)
Palepu, Krishna G.; Anand, Bharat N.; Tahilyani, RachnaCase HBS-711S33StrategyThe case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (Chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, Managing Director of Tata Motors into the Nano Project. The case raises questions around breaking the price - quality barrier and changing existing internal processes to accommodate revolutionar...Starting at €8.20
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ONSET Ventures (Spanish version)
Roberts, Michael J.; Tempest, NicoleCase HBS-803S10EntrepreneurshipONSET Ventures, is a venture capital firm focused on seed-stage start-ups. Describes the principles and strategies the firm has developed over its life. Also presents an in-depth discussion of one of the seed-stage companies ONSET has been incubating.Starting at €8.20
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Mark Pitts (Spanish version)
Cyr, Linda A.; Roberts, Michael J.Case HBS-803S22EntrepreneurshipDescribe Peoplestreet, un negocio en Internet está desarrollando en Cambridge Incubadora. Peoplestreet está tratando de contratar a un vicepresidente de desarrollo de negocios y ha identificado un candidato, Mark Pitts. Pide a los estudiantes para evaluar qué técnicas de entrevista parecían más eficaces en el descubrimiento de la información deseada.Starting at €8.20
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Icedelights (Spanish version)
Roberts, Michael J.Case HBS-807S13EntrepreneurshipThree second-year students at the Harvard Business School decide to buy a company. The case focuses on their thoughts about an entrepreneurial career, their search process, and the evaluation of an Icedelights (an ice cream/cafe) franchise. This is a rewritten version of an earlier case.Starting at €8.20