Default Category
-
SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Simon Parker; Peter W. MorozCase IVEY-9B21A023-EEntrepreneurship, MarketingAlicia Soulier, owner of Capelli Salon Studio, a hair salon in Saskatoon, Saskatchewan, has developed an application (app) that can help save hair salons thousands of dollars per month in hair colour costs. However, she is struggling to recruit enough subscribers to her new software as a service (SaaS) company, SalonScale. With the diversion of her attention from her hair salon to the app threatening her core business, Soulier must soon decide on...Starting at €8.20
-
Lightenco: Reaching the Limits of Bootstrapping
Simon Parker; Ramasastry ChandrasekharCase IVEY-9B19M061-EEntrepreneurship, StrategyIn January 2018, the three founders of Lighting Enhancement Corporation (Lightenco), a Canadian turnkey lighting solutions enterprise, were at a crossroads. After building a successful business enterprise over seven years by relying entirely on internal fStarting at €8.20
-
Conexus Credit Union: Anchoring a Digital Technology Startup Ecosystem - Teaching Note
Peter W. Moroz; Simon ParkerTeaching Note IVEY-8B20M170-EStrategyTeaching note for product 9B20M170.Starting at €0.00
-
Sizing Up the Active-Wear Market (Spanish version)
Tedlow, Richard S.; Beckham, HeatherCase HBS-317S01MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to ...Starting at €8.20
-
A Career in American Business (B) (Spanish version)
Tedlow, Richard S.; Smith, Wendy K.Case HBS-305S14EconomicsCovers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare.Starting at €5.74
-
Leaders in Denial (Spanish version)
Tedlow, Richard S.Article HBS-F0807ALeadership and People ManagementHenry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest.Starting at €8.20
-
Sunshine Fresh: Choosing a Business Location
Lawrence A. Plummer; Simon ParkerCase IVEY-9B17M073-EEntrepreneurship, StrategyIn July 2014, the president and co-owner of Sunshine Fresh Inc. (Sunshine), a food service manufacturing company in Totowa, New Jersey, needed to make a decision about the best location for the company’s new West Coast expansion. Sunshine had built a strong reputation on the U.S. East Coast for high-quality refrigerated kosher pickles. Among Sunshine’s most valued clients were several casinos located in Atlantic City, New Jersey, and headquartere...Starting at €8.20
-
Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company
Simon Parker; Matthias A. TietzCase IVEY-9B11M043-EEntrepreneurship, StrategyThe founder of the Lakkard Leather Company was proud of his business, and attributed much of its success to his own leadership style, which did not allow for anyone else’s participation in important decisions. When he was badly injured in a car accident, his son stepped in and kept the business going. Without any intention to take over, the son altered the leadership and operations of the company in the space of a few months, so that by the time ...Starting at €8.20
-
CMNGD (Commongood) Linens: Scaling a Work-Integration Social Enterprise
Simon Parker; Houston PeschlCase IVEY-9B18M129-EEntrepreneurship, StrategyIn June 2018, the co-founder of a work-integration social enterprise in Calgary, Alberta, called CMNGD (Commongood) Linens, took stock of the impact her venture had on helping homeless people get back on their feet and into meaningful employment. Her ambiStarting at €8.20
-
CMNGD (Commongood) Linens: Scaling a Work-Integration Social Enterprise - Teaching Note
Simon Parker; Houston PeschlTeaching Note IVEY-8B18M129-EStrategyTeaching note for product 9B18M129.Starting at €0.00