HBSP (USA)
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Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
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Defining Your Operating Model: Make IT a Strategic Asset by Developing a Clear Vision of the Role of IT
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3592BC-EService and Operations ManagementMany firms have not addressed the key question of how they want to profit and grow, and how IT can help create their platform. IT savvy firms, on the other hand, clarify what they are trying to do with IT by defining an operating model. In this chapter, Weil and Ross look at IT systems as tools for integration and standardization of business processes rather than an end solution. Using examples of companies like P&G, PepsiAmericas, and ING Direct...Starting at €8.20
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Revamping Your IT Funding Model: Extract More Value from Your IT Investments
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3593BC-EService and Operations ManagementWith the average firm spending over two thirds of its IT budget just on maintaining operating systems, it's vital that companies begin rethinking how they track and manage their IT funds. In this chapter, Weil and Ross provide extensive guidelines on how companies can compose an effective IT funding model. They stress the importance of establishing IT priorities and monitoring the risks and rewards of current and past investments. This chapter wa...Starting at €8.20
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Building a Digitized Platform: A Journey to Increased Value from IT
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3594BC-EService and Operations ManagementAs your company begins to expand, whether domestically or internationally, it is important that standardized systems are organized for all branches to maintain efficiency. To do this, your company has to build a digitized platform which focuses on three main areas: a shared IT infrastructure, consolidated data centers, and enhanced IT governance. In this chapter, Weil and Ross outline four stages of organizational learning that must take place in...Starting at €8.20
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Allocating Decision Rights & Accountability: Elements of Effective IT Governance
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3595BC-EService and Operations ManagementEvery firm, at some level, needs a digitized platform, or integrated set of electronic business processes, to operate effectively. The only way to deliver a digitized platform--and superior business value from IT--is to design IT decision rights and accountabilities so that daily decisions about IT support the firm's strategic goals. In this chapter, the authors explain the importance of transparency in IT governance and describe how a firm's gov...Starting at €8.20
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Whole of Enterprise: An Atomic E-Business Model
Weill, Peter; Vitale, Michael R.Book Chapter HBS-4949BC-EInformation TechnologiesThe use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems, but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. This chapter is excerpted from "Place to Space: Migrating to eBusiness Models."Starting at €8.20
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A Step Ahead (Spanish version)
Heskett, James L.; Kindley, James T.Case HBS-919S03Marketingwhether to expand distribution online (at the risk of diluting the brand, by attracting older customers) and whether to increase the frequency of introducing new styles (at the risk of more fashion "misses"). Altogether, Montes Cal ados may need to rethink the "Brazilian" positioning of its brand. The case is suitable for strategy and general management courses because it raises questions about a company's basic direction and business definiti...Starting at €8.20
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Mountain Man Brewing Co.: Bringing the Brand to Light, Teaching Note
Kindley, James T.; Abelli, Heide; Reinbergs, IndraTeaching Note HBS-2072-EMarketingTeaching Note to (2067). There is a Web Metrics tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/breakeven/index.htmlStarting at €0.00