HBSP (USA)
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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Fast-Track Profit Model: Creating the New Due-Diligence Process for Mergers and Acquisitions
Kaplan, Robert S.; Anderson, Steven R.Book Chapter HBS-2228BC-EAccounting and ControlIn this chapter, the authors demonstrate how to quickly build a simple Time-Driven Activity-Based Costing model for assessing the attractiveness of a company being considered for acquisition. Using this model during the due-diligence process enables a prospective buyer to identify where profit opportunities exist, how they can be captured, their cost and impact, and whether the organization has the capacity to execute. This chapter is excerpted ...Starting at €8.20
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Kemps LLC: Handling Product, Distribution, and Customer Variety
Kaplan, Robert S.; Anderson, Steven R.Book Chapter HBS-2230BC-EAccounting and ControlThis chapter illustrates comprehensive, enterprise-wide implementation of Time-Driven Activity-Based Costing projects using the case of Kemps LLC. This chapter is excerpted from "Time-Driven Activity-Based Costing: A Simpler and More Powerful Path to Higher Profits."Starting at €8.20
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Global Insurance Company Private Client Group: Forecasting Key Employee Staffing Levels--The Benefits of Time-Driven Activity-Based Costing
Kaplan, Robert S.; Anderson, Steven R.Book Chapter HBS-2237BC-EAccounting and ControlThe Private Client Group of Global Insurance (disguised) experienced explosive growth and turned to time-driven activity-based budgeting to help plan for future resource capacity. Within this chapter, the case study describes how to integrate a staffing forecast system with the enterprise-wide business planning, budgeting, and forecasting system, and how to apply TDABC to budget and forecast resource consumption. This chapter is excerpted from "...Starting at €8.20
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Jackson State University: Introducing Business Concepts into Education--The Benefits of Time-Driven Activity-Based Costing
Kaplan, Robert S.; Anderson, Steven R.Book Chapter HBS-2241BC-EAccounting and ControlAs CEOs of universities and other nonprofits become more publicly accountable for their costs and performance, having a TDABC model of their resource demands provides them with a powerful tool for guiding expansion plans, determining service levels, and managing budgets. This chapter looks at Jackson State University and its application of TDABC in a nonprofit setting. This chapter is excerpted from "Time-Driven Activity-Based Costing: A Simpler...Starting at €8.20
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Defining Your Operating Model: Make IT a Strategic Asset by Developing a Clear Vision of the Role of IT
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3592BC-EService and Operations ManagementMany firms have not addressed the key question of how they want to profit and grow, and how IT can help create their platform. IT savvy firms, on the other hand, clarify what they are trying to do with IT by defining an operating model. In this chapter, Weil and Ross look at IT systems as tools for integration and standardization of business processes rather than an end solution. Using examples of companies like P&G, PepsiAmericas, and ING Direct...Starting at €8.20
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Revamping Your IT Funding Model: Extract More Value from Your IT Investments
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3593BC-EService and Operations ManagementWith the average firm spending over two thirds of its IT budget just on maintaining operating systems, it's vital that companies begin rethinking how they track and manage their IT funds. In this chapter, Weil and Ross provide extensive guidelines on how companies can compose an effective IT funding model. They stress the importance of establishing IT priorities and monitoring the risks and rewards of current and past investments. This chapter wa...Starting at €8.20
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Building a Digitized Platform: A Journey to Increased Value from IT
Weill, Peter; Ross, Jeanne W.Book Chapter HBS-3594BC-EService and Operations ManagementAs your company begins to expand, whether domestically or internationally, it is important that standardized systems are organized for all branches to maintain efficiency. To do this, your company has to build a digitized platform which focuses on three main areas: a shared IT infrastructure, consolidated data centers, and enhanced IT governance. In this chapter, Weil and Ross outline four stages of organizational learning that must take place in...Starting at €8.20