HBSP (USA)
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Lotus F1 Team (Spanish Version)
Thomke, Stefan; Trichakis, Nikolaos; Lenhardt, Jerome; Beyersdorfer, DanielaCase HBS-619S11Service and Operations Managementretention of high performing individuals, response to disruptive technological changes, and regulatory design in competitive environments.Starting at €8.20
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Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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Publicidad Google
Moon, Youngme; Chen, DavidCase HBS-509S26Knowledge and CommunicationA mediados de 2006, Google es el buscador número uno en los Estados Unidos con el 99% de los ingresos derivados de sus sencillos, los servicios de publicidad de sólo texto. Que está en camino para llevar en aproximadamente $ 9.5 mil millones en ingresos por publicidad en 2006, lo que la colocaría en cuarto lugar entre las empresas de medios estadounidenses en la venta de anuncios en total, por delante de gigantes como NBC Universal y Time Warner....Starting at €8.20
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Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
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Pattern Recognition: How Our Mental Processes Increase the Likelihood of Making Flawed Decisions
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3606BC-EPattern recognition is a great friend to decision makers. It allows us to make (mostly) good judgments, filling in gaps in information based on our past experience. This process is not foolproof, however, and can cause failures in judgment if we're not careful, especially when we think we have sufficient relevant experience in situations when we do not. As the authors explain in this chapter, we need to identify when erroneous pattern recognition...Starting at €8.20
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Misleading Experiences: How to Spot This Common Cause of Flawed Decisions
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3609BC-EComplex decisions involving interpretation and judgment are difficult to get right. Especially considering the fact that our brains have developed decision making processes that rely heavily on our past experience. Misleading experiences are a common source of error in decision making that occur when the brain erroneously connects memories that seem similar to the situation we are currently assessing. But how do we know when an experience is misl...Starting at €8.20
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Inappropriate Self-Interest: A Beguiling and Unconscious Influence on Decision Making
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3611BC-EThe demise of Enron stands out as an iconic story of self-interest and its corrosive effect on decision making. This story of corruption, however, is extreme, and we might be tempted to think that self-interest is a rare influence on decision making, limited to a few dishonest or misguided people. Not true. In fact, the impact of self-interest is much more pervasive. It can affect the decisions of the most thoughtful and upstanding leaders. It ca...Starting at €8.20
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Inappropriate Attachments: How to Avoid Letting Personal Attachments Lead Decision Making Astray
Finkelstein, Sydney; Whitehead, Jo; Campbell, AndrewBook Chapter HBS-3612BC-EPersonal attachments surround us and can have a major role in any decision, sometimes to our extreme detriment. Attachments are very important to consider. They bring meaning and joy to our lives--they include attachments to our friends and families, to communities, to places, and even to objects that have taken on significance for us. It would be virtually impossible not to be affected by these attachments as we make decisions, but, under certai...Starting at €8.20
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Schuberg Philis
DeLong, Thomas J.; Beyersdorfer, DanielaCase HBS-412092-ELeadership and People ManagementThe Dutch professional service firm Schuberg Philis has within a few years grown into a well-known player in the Dutch IT outsourcing market and regularly wins high customer satisfaction marks. The growing workload and 100% promise to customers have increased the pressure on its non-hierarchical teams of engineers, as well as the hiring speed, which some fear could dilute their corporate culture. The three owner-directors must decide whether it i...Starting at €8.20
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Ericsson: Leading in Times of Change
Narayandas, Das; Beyersdorfer, DanielaCase HBS-507074-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy Abloy, who does not hesitate a moment when he gets the call in early 2003. Looks back on the reasons for Er...Starting at €8.20