HBSP (USA)
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Note on Case Learning (Spanish Version)
Corey, E. RaymondCase HBS-806S08Knowledge and CommunicationEsta guía, escrita para los estudiantes, se pretende que ayuda en la preparación de los casos y en el aprendizaje de la comprensión caso.Starting at €8.20
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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
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Andrew Ryan at VC Brakes (Spanish version)
Cespedes, Frank V.; Yong, SunruCase HBS-915S01Leadership and People ManagementAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Starting at €8.20
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Meli Marine (Spanish version)
Hamermesh, Richard G.; Yong, SunruCase HBS-414S03StrategyMeli Marina, una empresa de transporte de contenedores, se enfrenta a una decisión estratégica importante después de una oportunidad de adquisición en sí misma ofrece interesantes. Fundada en 1974 por la familia Chang, la empresa con sede en Singapur ha hecho un hueco en el mercado del transporte intra-Asia. Después de años de éxito, la erosión de las condiciones de negocio causaron una crisis financiera y un nuevo CEO, David Tian, se trajeron....Starting at €8.20
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Comportamiento del Comprador Industrial
Corey, E. RaymondCase HBS-502S20MarketingSe puede utilizar como material de referencia para cursos de marketing industrial y adquisiciones industrial. Las encuestas las influencias económicas, de comportamiento y de organización que forma la compra de toma de decisiones en las empresas y otras instituciones. También describe los tipos de estrategias de grupos de compra formulan para hacer frente a sus proveedores y entornos de suministro.Starting at €8.20
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Cobertura del riesgo cambiario en EADS
Kester, W. Carl; Dessain, Vincent; Misztal, KarolCase HBS-218S03FinanceEn 2008, EADS, el grupo aeroespacial europeo que posee Airbus, se enfrentan a la decisión de la mejor manera de cubrir un desajuste importante y creciente entre sus ingresos en dólares y en euros sus costes de fabricación. En concreto, la empresa necesitaba para decidir si continuaría cobertura principalmente con contratos a plazo, pero en cantidades mucho más altas y a tasas cada vez más desfavorables, o para romper con la práctica anterior y co...Starting at €8.20
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Reinventing Brainlab
Herzlinger, Regina E.; Dessain, Vincent; Misztal, KarolCase HBS-313069-EStrategyThe management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment.Starting at €8.20
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Ilva Steel Taranto: Providing and Polluting (A)
Goldberg, Lena G.; Dessain, Vincent; Pesce, Ottavia; Misztal, KarolCase HBS-314045-ENearly 27,000 people depended on Ilva Steel Taranto, the largest steel-making plant in Europe, for their livelihoods, but the plant's pollution fouled the environment and increased the incidence of tumors, respiratory illnesses and deaths. In July 2012, faced with a court-ordered partial shut-down and a possibly unaffordable remediation plan, the company's newly appointed head must decide what to do next.Starting at €8.20
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Ilva Steel Taranto: Providing and Polluting (C)
Goldberg, Lena G.; Dessain, Vincent; Pesce, Ottavia; Misztal, KarolCase HBS-314059-EStarting at €5.74