HBSP (USA)
-
General Instructions (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S24StrategyV-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.Starting at €8.20
-
Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S28StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
-
Launching Prius (Spanish version)
Reinhardt, Forest L.; Yao, Dennis; Egawa, MasakoCase HBS-712S03StrategyIn 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.Starting at €8.20
-
Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
-
Assess Current Challenges and Opportunities: The Role of Assessment in Successful Negotiation
Movius, Hallam; Susskind, LawrenceBook Chapter HBS-3258BC-EThis chapter explains the current state of play in an organization in terms of negotiation issues, challenges, stakeholders, processes and outcomes. The authors' program introduces a criteria assessment key that will help organizations develop their own successful negotiation practice. This chapter was originally published as chapter 3 of "Built to Win: Creating a World-Class Negotiating Organization."Starting at €8.20
-
Ending with the Start in Mind: What the Individual Can Do to Build a World-Class Negotiating Organization
Movius, Hallam; Susskind, LawrenceBook Chapter HBS-3260BC-EThe time has come to stop paying for endless negotiation skills training and to help organizations implement the practices required to negotiate more effectively. This chapter looks at specific ways in which individual negotiators inside a company, organizational leaders, and HR professionals can-on their own-initiate efforts to build winning companies. Through short case studies and detailed criteria, the authors demonstrate how these individual...Starting at €8.20
-
Sustain Your New Competitive Advantage: Don't Celebrate the Success of Your Negotiation Too Soon
Movius, Hallam; Susskind, LawrenceBook Chapter HBS-3261BC-EOnce a solid foundation of negotiation capability has been established, it is easy for an organization to count its successes and then release the pressure on developing and maintaining negotiation skills. According to the authors, however, no change or learning initiative should be considered a complete success unless it can be shown to impact metrics that matter to the organization. Once new ways of doing things have been established, champions...Starting at €8.20
-
Negotiation Checklists: Preparation, Value-Creation, and Implementation Checklists
Movius, Hallam; Susskind, LawrenceBook Chapter HBS-3263BC-EThis chapter contains three checklists: a negotiations preparation checklist with a series of questions every negotiator should review with key stakeholders before meeting with a negotiating partner; a value-creation checklist that suggests analytical sources of value creation; and an implementation checklist that suggests ways to reduce and address both surprises and conflicts in the future. This chapter was originally published as appendix c of...Starting at €8.20
-
Nissan Motor Co. Ltd.--2002 (Spanish version)
Yoshino, Michael Y.; Egawa, MasakoCase HBS-304S07StrategyCarlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. Having successfully transformed itself, the company faces a series...Starting at €8.20
-
Implementing the Nissan Renewal Plan (Spanish version)
Yoshino, Michael Y.; Egawa, MasakoCase HBS-305S10StrategyCarlos Ghosn, a former executive vice-president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. A rewritten version of an earlier case.Starting at €8.20