HBSP (USA)
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Howard Schultz, CEO de Starbucks
Schultz, Howard; Ignatius, AdiArticle HBS-R1007KLeadership and People ManagementHace dos años Starbucks se metió en problemas, y Schultz fue llamado a servir por segunda vez como su CEO. En esta entrevista editada, habla de los efectos de la crisis financiera en las ventas de Starbucks, el aumento de la competencia, la blogosfera, y la autenticidad que conserva a pesar del crecimiento. Schultz llama a los valores, la cultura y el depósito de confianza con sus empleados de Starbucks "los únicos activos que tenemos como socied...Starting at €8.20
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Tecnología, tradición y el ratón Mickey
Iger, Robert A.; Ignatius, AdiArticle HBS-R1107JKnowledge and CommunicationBob Iger, CEO de Disney se convirtió en 2005, después de una áspera cinco años para la compañía que incluía un intento de toma de control hostil, una revuelta de accionistas, y una batalla con dos prominentes miembros de la junta. En su agenda estaba terminando la guerra interna y recuperar el entusiasmo y la admiración de los empleados. También necesitaba para ayudar a la tecnología see empresa como una oportunidad más que una amenaza y para log...Starting at €8.20
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May 2002 (Spanish version)
Bhide, Amar V.; Campbell, Dennis; Stack, KristinCase HBS-119S26Accounting and ControlStarting at €8.20
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Nota Sobre la Construcción de una Empresa Autosuficiente
Bhide, Amar V.Case HBS-303S17EntrepreneurshipSe describen los retos estratégicos y organizativos de convertir una empresa en ciernes en un negocio autosostenible. En contraste con los modelos tradicionales de ciclo de vida, la nota sostiene que las empresas evolucionan de maneras idiosincrásicas. Por lo tanto, los líderes de las empresas jóvenes tienen que desarrollar estrategias teniendo en cuenta toda la situación (en lugar de una "etapa de crecimiento") y después de la consideración de u...Starting at €8.20
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Deaver Brown and Cross River, Inc. (Spanish Version)
Bhide, Amar V.; Brown, DeaverCase HBS-316S03EntrepreneurshipCross River fabrica y vende un innovador, cochecito de bebé plegable para el mercado de EE.UU.. La compañía ha roto incluso en su primer año, vendiendo principalmente a los pequeños comerciantes. CEO Deaver Brown quiere urgentemente para ampliar la distribución a cadenas nacionales y ha asegurado citas con los compradores de Macy y K-Mart. Lo que de paso debe hacer?Starting at €8.20
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The Judgment Deficit
Bhide, Amar V.Article HBS-R1009B-ELeadership and People ManagementIndividual judgment and initiative are essential to the success of the modern capitalist economy. At the same time, rules and centralized systems are needed to bring order and prevent waste. Balancing decentralization and command-and-control modes of decision making has always been a struggle, and organizations have experience managing the tension. In recent times, though, a new form of centralized control has taken root: mechanistic decision mak...Starting at €8.20
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Life's Work: John Cleese
Cleese, John; Ignatius, AdiArticle HBS-R1403M-EThe comic icon shares his thoughts on creativity, corporate humor, and how the team behind Monty Python made decisions.Starting at €8.20
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"We Need People to Lean into the Future"
McMillon, Doug; Ignatius, AdiArticle HBS-R1702F-EFor years, Walmart's unrivaled customer research capabilities helped it dominate retailing. Then along came the internet, and Walmart suddenly found itself playing catchup to e-commerce pioneers like Amazon. In 2014 the board appointed Doug McMillon as CEO and gave him an imperative: Bring Walmart into the future--without sacrificing its longtime strengths. McMillon, who began his career unloading trucks at a neighborhood Walmart, respects tradit...Starting at €8.20
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"Don't Try to Protect the Past"
Rometty, Ginni; Ignatius, AdiArticle HBS-R1704K-EGinni Rometty has spent 36 years at IBM, where she now serves as president, CEO, and chairman of the board. She is on a protracted mission to reinvent the company as a cloud-based "solutions" business. That transformation involves moving into areas that have higher value and shedding ones that don't. IBM's new businesses around cloud, data, and security account for almost $34 billion in revenue. They're growing by more than 13% a year and constit...Starting at €8.20
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"Businesses Exist to Deliver Value to Society."
Frazier, Kenneth; Ignatius, AdiArticle HBS-R1802E-ELeadership and People ManagementOne of only a handful of African-American CEOs in the Fortune 500, Frazier gained widespread attention when he withdrew from President Trump's business advisory council after the events of August 2017 in Charlottesville, Virginia. He says, "I didn't see this as a political issue. It's an issue that goes to our fundamental values as a country." Frazier grew up in the inner city, in a household that valued education highly. He was fortunate, he say...Starting at €8.20